Set Top Box- Technological Upgrade for Integrated Content Streaming

Upgrading the digitalization of content streaming has positively influenced the Set Top Box market. The device that allows streaming of video content via internet service providers. The set-top unit converts the digital signal to analog which enables video streaming on TV. Broadcom set-top boxes are expected to gain lucrative growth as they can offer high-quality video playbacks with superior picture quality.
High-definition video content is increasingly being demanded by viewers. This has led to advancements in Set Top Box. OTT (Over the Top) content is seen to have immense potential to reach a wider audience through the internet skipping conventional channels. This is likely to offer more opportunities for set-top box companies to offer better integration. Netflix and Amazon Prime are popular video content streaming platforms fostering sales of set-top boxes offering integrated services. However, Smart TVs have built-in video streaming capacity which could be a challenge for set-top boxes in the coming years.
Asia Pacific region is expected to remain a key region for the global set-top box industry, owing to the high population and consumer demand. Globally some countries are adopting favorable policies that are expected to bring lucrative growth in this industry. For instance, Indonesia’s initiative to turn down analog broadcasting has prompted consumers towards Smart TV and Set Top Box.

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