Small slices of bread called biscuits are made from a combination of wheat, milk, sugar, cream, nuts, spices, and other ingredients. A variety of biscuit varieties are available in the market, including filled, savory, and sweet varieties.
Players like Mondelez International launched a Cadbury-branded biscuit with the option to eat it warm straight out of the microwave as part of their strategy to target the premium biscuit market. Furthermore, due to the demonization of sugar use and calorie-conscious eating habits, big surges in low-sugar, sugarless, whole-grain, and goods created with artificial and natural sweeteners like Stevia have been recorded worldwide.
Biscuits Market Top Key Players:
Mondelez International (US), Kraft Heinz Company (US), Kellogg Company (US), PepsiCo, Inc. (US), Campbell Soup Company (US), Murray Biscuit Company (US), Bacheldre Watermill (UK), Colussi Group (Italy), Bahlsen GmbH & Co. KG (Germany), Burton's Biscuit Company (UK), Nestlé S.A.(Switzerland), Pladis Global (UK), Danone S.A. (France), Ferrero Group (Italy), United Biscuits (McVitie's) -(UK), Lotus Bakeries (Belgium), Mayora Indah Tbk (Indonesia), Mondelēz Rus LLC - Part of Mondelez International (Russia), Groupe Poult (France), Arcor Group (Argentina), Dali Group (China), Britannia Industries Limited (India), Parle Products Pvt. Ltd. (India), Meiji Holdings Co., Ltd. (Japan), Yıldız Holding (Turkey)
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Segmentation Analysis of the Biscuits Market
By Type
- Sweet Biscuits
- Crackers
- Filled/ Coated
- Savory Biscuits
By Ingredients
- Flour
- Sugar
- Butter
- Chocolate
- Milk, Cream
By Product
- Rich Tea
- Bourbon
- Plain Biscuits
- Chocolate Coated Biscuits
- Filled Biscuits
By Packaging
- Pouches
- Boxes
- Jars
By Distribution Channel
- Hypermarkets/Supermarkets
- Retailers
- Convenience Store
- Online
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Key Industry Developments in the Biscuits Market:
In August 2023, Britannia Industries Limited, an Indian multinational FMCG company specializing in the food industry, launched Jim Jam Pops, an open cream biscuit. It is also known as the 'Biscuit of the Future,' and this variant has only one base biscuit, thus eliminating the need to twist it to relish the crème.
In May 2023, Bisk Farm, an Indian biscuit and bakery owned by SAJ Food Products Ltd., introduced two new products, Heylo T-Time Cookies and Half Half Masti, a unique cracker biscuit range. It is a blend of sweet and salty flavors with a hint of enigmatic spices, providing biscuit lovers a unique product to snack on.
By Region
- North America (US, Canada, Mexico)
- Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
- Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
- Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
- Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
- South America (Brazil, Argentina, Rest of SA)
Objectives of the Study:
- To offer a comprehensive analysis on the global Biscuits market by product type, by application and by region.
- To cater intricate information on factors influencing market growth (drivers, restraints, opportunities, and industry-specific restraints)
- To forecast and evaluate micro-markets and the overall market
- To predict the market size, in key regions (along with countries) North America, Europe, Asia Pacific, Latin America and Middle East and Africa
- To evaluate and analyze competitive landscape mapping- technological advancements, product launches, mergers and expansions
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