Originally published by Quantzig: Marketing Mix Modeling Optimizes MROI for a Global Food and Beverage Player
Case Study Highlights:
Client Profile:
A renowned player in the frozen food market with over 50 years of experience, operating across 17 countries. Known for a robust supply chain, the client aims to expand its global presence with innovative offerings.
Industry Sector:
Food and Beverage
The Challenge:
Despite a resilient global supply chain, the client struggled to differentiate itself with existing marketing strategies. The challenge was to create a marketing mix model that optimizes customer acquisition, reduces churn, and enhances customer engagement while eliminating unnecessary marketing spends.
Explore how Quantzig's advanced marketing analytics transformed the client's approach.
The Solution:
Upon discovering Quantzig's marketing analytics solutions, the client sought our expertise to optimize their campaigns and boost Marketing Return on Investment (MROI). Our team crafted a robust, data-driven marketing mix modeling strategy, resulting in a 12% increase in MROI, 8% reduction in marketing spending, 6% increase in customer acquisition, and a 14% boost in customer engagement.
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Business Impact:
- Creation of a robust, data-driven marketing mix modeling strategy
- 12% increase in MROI
- 8% reduction in marketing spending
- 6% increase in customer acquisition
- 14% increase in customer engagement
- Streamlined marketing processes and reduced errors
- Greater flexibility and agility in marketing activities
Discover how marketing mix modeling can transform your business. Connect with our experts.
Continuing the Pursuit of Marketing Mix Modeling Transformation:
Delve into the driving forces behind successful marketing strategies and the incorporation of the seven Ps—Product, Price, Place, Promotion, People, Processes, and Physical Environment. Understand how accurate marketing mix modeling saves costs, optimizes campaigns, and gauges past performance for future improvements.
Unlock the potential of marketing mix modeling. Request more information on data analytics in marketing.
Quantzig – A Leader in Marketing Analytics:
As a full-service advanced analytics and business intelligence solution provider, Quantzig has delivered insights to over 120 clients across industries. With 16 years of expertise, we specialize in areas like marketing mix modeling and analytics, customer analytics, and supply chain analytics.
Join hands with Quantzig to drive continuous business excellence through advanced marketing analytics.
