Originally Published on: QuantzigHow we Helped Leading Telecom Company with Potential Churn Prediction
Client Success Story: In a recent collaboration, we partnered with a leading telecom giant, striving to understand and combat customer churn in the ever-competitive telecommunications landscape.
Critical Challenges Faced: The client grappled with deciphering customer behavior, leading to effective churn prediction and retention strategy formulation. Existing models lacked accuracy, hindering proactive customer retention efforts.
Comprehensive Solutions Unveiled: We delivered an end-to-end solution employing advanced churn probability prediction across diverse service portfolios. Leveraging SageMaker and Python, we empowered the client to identify high-risk customers and implement targeted retention strategies, achieving a 30% reduction in churn.
Impact Achieved:
- Potential churn prediction 8 weeks before actual churn
- 80% improvement in reactivating potential churn customers
About the Telecom Client: A prominent player in the telecom industry, operating across 7 countries, with a dedicated workforce of 40,000 employees.
Overcoming Challenges: Navigating service diversity, high customer acquisition costs, complex data integration, and understanding intricate customer behaviors were the key challenges addressed.
