Originally Published on: Quantzig|How an E-Commerce Business Increased Their Clickthrough Rate By 120% – A Clickstream Analytics Case Study by Quantzig
Client Snapshot: A leading Dutch online retailer aimed to bolster its digital presence, offering a diverse range from electronics to fashion accessories.
Clickstream Analytics Challenge: In the competitive e-commerce landscape, the client aspired to stand out with personalized shopping experiences. Opting for Quantzig's analytics solutions, they harnessed clickstream analytics to turn insights into actionable strategies.
Solution and Impact: Quantzig's Analytics Centre of Excellence crafted a three-pronged strategy, deploying advanced algorithms and AI-driven decision-making. The phased approach encompassed data mining, clickstream data clustering, and customer journey analysis. The outcome? An impressive 120% surge in clickthrough rates, an 18% boost in conversion rates, and unparalleled personalized shopping experiences.
Engagement Phases:
Phase 1: Enriching raw data with advanced mining algorithms.
Phase 2: Strategic marketing adjustments through clickstream data clustering.
Phase 3: Crafting data-driven personas through customer journey analysis.
Business Impact: The client achieved profound insights, witnessing a 120% surge in clickthrough rates and an outstanding 18% increase in conversion rates—outperforming the site's average by 5x.
Embark on a journey of transformation with Quantzig's clickstream analytics prowess. Connect with us for a detailed consultation.
