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Germany Source Tourism Market Segments

The key segments in the Germany source tourism market are domestic tourism and outbound tourism. Domestic tourism was the leading segment in the Germany source tourism market in 2022.

Domestic Tourism: Domestic travel is more popular than international travel in Germany. In a country that is an established destination for overseas tourists with a variety of options, it makes sense that Germans travel domestically for many of their holidays, which is evident in GlobalData’s demands and flows database. Domestic travel saw a YoY increase in 2022 due to lessening pandemic restrictions, causing an uptick in both domestic and international travel. The total number of domestic return trips is expected to rebound to well above pre-pandemic levels by 2023.

Outbound Tourism: Although many Germans travel local for their year-round trips, traveling abroad is still popular for many reasons. Leisure remains the most popular reason for travel, followed by VFR and business travel. VFR travel out of Germany is small. The percentage of leisure trips overall shows a good opportunity for destinations that are looking to attract travelers travelling abroad for leisure purposes. Leisure travelers have the ability and willingness to spend more money per trip than those traveling for VFR.