Established in 2016 and headquartered in London, United Kingdom, onlyfinder is an online content subscription service. It operates as a virtual entertainment platform, enabling users to create and sell their unique content.

Users can share personal or explicit photos and videos within their accounts, which are protected by a subscription barrier. To access this content, users are required to pay a monthly subscription fee, the cost of which varies depending on the profiles they choose to follow. Subscription prices typically range from $4.99 to $49.99.

During the height of the pandemic, OnlyFans experienced a substantial increase in its user base. With the closure of clubs and venues, many individuals sought alternative sources of income. Notably, sex workers turned to OnlyFans during the Coronavirus lockdowns in the spring and summer of 2020, garnering significant attention for the platform. Consequently, the subscription-based platform evolved into a diverse space where artists, performers, sex workers, and others could monetize their influence.