According to Data Bridge Market Research analyses that the Europe Digital Out Of Home (OOH) Advertising Market will grow at a CAGR of 14.3% from 2022 to 2029.
The Europe digital out of home (OOH) advertising market is fragmented in nature, as it consists of many regional players such as JCDecaux, Daktronics Dr. Goldbach Group AG, and Hivestack Inc., among others. The presence of these companies produces the best products and services for DOOH advertisements in Europe. The various advertisement areas provide great space for the service providers. It also helps buyers to target consumers with the DOOH advertisement. The service providers offer a wide range of products over which DOOH advertisements can be displayed in Europe. The increasing audience impact of DOOH advertisements has resulted in the growing demand for DOOH services in Europe. Data-driven advertisement decisions under DOOH sectors allow advertisers to gain consumers' attention. These factors are expected to drive the growth of the Europe digital out of home (OOH) advertising market.
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Europe Digital Out Of Home (OOH) Advertising Market Drivers:
- Increase audience impact of DOOH advertisement
The DOOH medium is considered a profitable format for advertising and for the advertiser who wants to engage the consumers. DOOH industry network comprises giant billboards, digital screens, and digital signage that can be placed inside and outside of malls, airports, clubs, and other spaces. DOOH industry can be segregated into two portions: digital signage and place-based content networks. DOOH advertisements are rapidly increasing in Europe because of their impact on consumers and higher engagement rates.
- Data-driven advertisement decision under DOOH
DOOH advertising is quickly gaining momentum within the advertising industry as being the trusted and future-proof medium (Digital billboards) for ad delivery and measurement. Comprehensive, granular, and accurate data about locations, audiences, and behaviors is paramount for advertisers and service providers in the DOOH advertisement industry. This transparent data enables them to effectively plan their marketing activities and choose the right message, for the right audience, at the right time and location. The service provider usually collects transparent data and presents it to media buyers to inform their decision-making when purchasing DOOH inventory. This includes forecast data, which should be made available before any ad inventory is sold, with information such as audience impressions, demographics, location details, and more.
Key players operating in the Europe Digital Out Of Home (OOH) Advertising market include:
- JCDecaux
- Daktronics Inc.
- Broadsign
- Goldbach Group AG
- Talon Outdoor Ltd
- Global (Global Media & Entertainment Limited)
- Hivestack Inc.
- Clear Channel Outdoor
- Ströer Core GmbH & Co. KG
Key Opportunity
- Technological advancements in the DOOH advertisement industry
Digital out of home (DOOH) is one of the fastest-growing forms of advertising. The latest digital signage solutions offer new potential with the help of AI and AI analytics, which allow the advertiser to target their audience with an impactful message. The outcome is creative, and it impacts the consumers on the go. Besides AI, many service providers are integrating AR technology and taking advantage of additional features like QR codes to deliver the advertisement. These technical advancements in the DOOH advisement are opening new fronts for the industry, enabling it to be more efficient and effective than last-generation DOOH advertising.
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Europe Digital Out Of Home (OOH) Advertising Market Segmentations:
Product
- Digital billboard
- Digital screen
- Digital signage
- Other
Location
- Indoor
- Outdoor
Deployment Area
- Transit
- Street furniture
- Others
End Use
- Retail
- Automotive
- BFSI
- Food & beverages
- Healthcare
- Education
- Government
- Others
Europe Digital Out Of Home (OOH) Advertising Market Country Level Analysis
The countries covered in the Europe digital out of home (OOH) advertising market report are the U.K., Germany, France, Spain, Italy, Netherlands, Switzerland, Russia, Belgium, Turkey and Rest of Europe.
U.K. is expected to dominate the Europe digital out of home (OOH) advertising market regarding market share and revenue. It is estimated to maintain its dominance during the forecast period due to the rising trend of DOOH advertisements. This is due to increasing demand from the advertiser side and its impact on customers.
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