Oats Market Scenario

Market Research Future (MRFR) postulates that the global oats market is slated to register a CAGR of 5.3% during the forecast period (2017-2023). Increased health awareness across the globe is highly favoring the market growth across the globe. Oat is considered an excellent source of fiber and is generally made of the oat grain. The oat-grain is rolled, grounded, and steel-cut. Oats are rich in fiber content and possess cholesterol-reducing properties. It also helps to reduce weight by removing excess fat from the body. Oats are extensively used grain traded internationally and are used as cosmetics, animal feed, and consumer food. Oatmeal majorly finds its application in porridge but is extensively used for preparing bakery products like oatmeal cookies, oatcakes, and oat bread.

Market Potential and Pitfalls

Oats are rapidly stealing the limelight across the globe owing to the increased health awareness and benefits of oats consumption. Manufacturers are focusing on the development of several forms of oats due to their growing demand. Oats cookies are also gaining high popularity among consumers due to the burgeoning demand for healthy bakery products. High demand for healthy breakfast from the consumer end due to several health benefits have a positive impact on the oats market globally. With the surging demand for healthy snacks like biscuits, cookies, and others, the oats market is considered to flourish across the globe. Major market players are inclined towards enhancing organic oats production to satiate the rising demand from the consumer end. Product innovation like adding oat-based products to the product line is one of the prime focus areas where manufacturers put more emphasis to create product differentiation and delivering unique products.

Oats are rich in antioxidants and help to safeguard the body from chronic diseases like cardiovascular diseases, diabetes, and cancer. Oats are experiencing a noteworthy rise, especially among the working class. Long work hours and hectic lifestyles have led individuals to drop breakfast. The need for a quick breakfast that possesses nutritive value is globally attracting consumers. Moreover, oats are easy to cook and stay fresh for a long time. With increased cases of obesity, the demand for oats is increasing as it reduces the level of cholesterol, thus preventing overweight and obesity problems.

On the contrary, factors such as environmental variation and high equipment cost for farming are some of the top barriers likely to vitiate the market growth across the globe. Moreover, the high cost of oatmeal as compared to other breakfast alternatives is predicted to dampen the market growth in the coming years.

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Global Oats Market: Segmental Analysis

The global oats market has been segmented based on form, application, and distribution channel.

By mode of form, the global oats market has been segmented into powder/flour, regular/flakes, bar, and others. Among these, the regular/flakes oats are estimated to occupy a major share in the global market as it is highly consumed as a breakfast cereal.

By mode of application, the global oats market has been segmented into bakery confectionery, food ingredients, personal care products, and healthcare products. Among these, the bakery confectionery segment is expected to dominate the oats market owing to the surging demand for healthy baked goods and confectionery products.

By mode of distribution channel, the global oats market has been segmented into non-store based like e-commerce and store-based which includes specialty retailers, supermarkets/hypermarkets, convenience stores, and others. Among these, the sale of oats is high through sale-based channels owing to the convenient one-stop shopping experience of the consumers.

Regional Insights

Geographically, the oats market span across regions namely, Europe, North America, Asia Pacific, and Rest-of-the-World (RoW).

Considering the global scenario, the North American region is considered to occupy a major share in the global. The growth is credited to the increased consumption of healthy bars and snacks in several nations of the region. With the changing food consumption pattern, the oats market is estimated to generate high revenue in the long run. The region occupies the leading position owing to the large contribution from the U.S. Moreover, the surging demand for convenience food is fostering market growth. Increased obesity cases in this region owing to irregular eating habits have further propelled the demand for oats in this region.

Industry Updates

March 26, 2019: Lantmännen, a Swedish agricultural cooperative has recently acquired Tate Lyle’s oat ingredient business, a Kimstad, Sweden-based company. As per the deal, Lantmännen will be acquiring an oat ingredient manufacturing facility and oatmeal with a capacity of 55,000 tons.

Competitive Dashboard

The prominent players operating the global oats market comprises Morning Foods Ltd (U.K.), General Mills Inc. (U.S.), The Quaker Oats Company (U.S.), Blue Lake Milling Pty Ltd (Australia), Richardson International (Canada), Avena Foods Limited (Canada), and Grain Millers Inc. (U.S.).

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