Changing Consumer Preferences in the Edutainment Market: FMI Insights

The Edutainment Market is estimated to reach US$ 8.1 billion by 2032, increasing at a CAGR of 16.1% from 2022 to 2032. Edutainment aids in the development of children’s social skills through the use of children’s literature, social overtures, and the reinforcement of social and emotional education. It also improves children’s social-emotional well-being by boosting teachers’ social-emotional curriculum design and competence.

The edutainment centers typically attract children aged 8 to 14 and their parents. This implies a significant penetration of the Asia-Pacific youth population under the age of 14, and with rising incomes and expectations, parents are spending more on their children, which is predicted to boost the edutainment market growth.

Indoor parks are more accessible and profitable for most developers and operators than outside theme parks, hence a lot of operators are developing new edutainment centers to attract guests.

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Key Takeaways: Edutainment Market

By gaming type, the explorative segment is anticipated to account for the leading share in the global demand for edutainment during the forecast period. However, the hybrid combination segment is estimated to grow at a robust CAGR of 19.0% through 2032.
By revenue source, the entry fees & tickets segment is anticipated to increase at a CAGR of 18.2% between 2022 & 2032.
Based on visitor demographics, the children (0-12) segment is estimated to witness high growth during the forecast period as most preschool and kindergarten providers have realized that open-ended play in the right environment helps children develop and learn emotionally, cognitively, socially, and physically.
North America is expected to lead the market followed by Europe in 2022. South Asia & Pacific is anticipated to emerge as the fastest-growing region between 2022 & 2032.
The market in China is expected to progress at a CAGR of around 18.4% through 2032.
In India, sales are expected to increase at a CAGR of close 23.6% over the next ten years.

Inclination towards New Kinds of Edutainment to Propel the Sales

Soft modular play centers, operated on a pay-for-play basis, were the first incarnation of edutainment centers. They were based upon the mistaken idea that indoor, safe, physical play met the play needs of young children.

Later centers were bigger and included rides, games, and passive entertainment including animatronics, which was basically more of the same. Some center operators looked to the early childhood education and children’s museum industries.

Footfall in Edutainment Centers is increasing with Changing Lifestyles

The entertainment choices of consumers are mostly focused on building a personal narrative and memorable experiences. New business models arise as entrepreneurs ride key trends within the market which is creating a dynamic environment for investment, and businesses that strike a chord among consumers and reach a level of scale can expect strong support.

In developing markets, growth rates are estimated to be high as the incomes of consumers is rising and available free time is increasing. Theme parks/ edutainment parks are also benefiting from rising incomes and the pivot to experience.

Rapid industrialization, increased disposable income and busy working schedules have significantly hampered the lifestyles of customers globally in the past few years. These changes in lifestyles have boosted the preference for spending quality time along with education, entertainment, food & beverages and other fun activities.

This is among factors that are encouraging customers to visit edutainment centers for spending their leisure time, as well as for celebrations, adventure experiences, education etc.

Edutainment Outlook By Category

By Gaming Type: