The Coated Paper market is anticipated to exhibit a growth rate of 3.3% during the period from 2019 to 2030 on a global scale. In 2021, the market was valued at USD 50.54 Billion. The primary driving factors for the industry's demand include the increasing trend of online sales and trade, rising demand for advertising and packaging across various sectors, and the use of coated paper in advertisement media such as newsprints, magazines, brochures, and catalogs.

The growth of e-commerce and online shopping has significantly increased the demand for packaging materials, leading to the expansion of the coated paper industry. Additionally, there is a growing consumer preference for eco-friendly products, resulting in a shift away from plastic packaging. The food and beverage industry is also adopting biodegradable alternatives, further fueling the growth of the industry. Governments worldwide, including those in European countries, the USA, India, and China, are implementing initiatives to ban plastics as packaging materials, making paper packaging a favorable alternative. In summary, changing trends in the packaging industry are expected to contribute significantly to the market's growth in the forecast period.

However, deforestation worldwide has caused a scarcity of wood pulp supply, leading to an increase in its price. This poses challenges for the coated paper industry as the cost of its products rises, making it face tough competition from alternative solutions. Additionally, the industry requires substantial capital and labor resources, and rising labor rates globally impact the market. These factors restrict the industry's growth. To address these challenges, major players in the industry are focusing on developing innovative packaging, labeling, and printing solutions to reduce costs while maintaining sustainability.

COVID-19 has had a positive impact on the industry to some extent, as the crisis has significantly boosted the e-commerce sector. Lockdown measures implemented worldwide have limited people's physical access to goods, resulting in a heavy reliance on online delivery services for everyday items. These products require packaging, driving the demand for coated paper even during the crisis. However, experts are concerned that the demand may soon exceed supply due to disruptions in production processes worldwide. Major players are looking to increase their production capabilities and capitalize on the situation to further drive the industry's growth.

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Key findings from the report suggest:

• The global coated market size is projected to reach USD 60.205 billion by 2027, with the packaging industry and the rise of online trade playing a significant role in this growth.
• Coated fine papers, which are produced mainly from chemically bleached pulp and offer excellent brightness, held a market share of over 65.0% in 2019, maintaining consistently high demand.
• The Grounded Calcium Carbonate variant of the Calcium Carbonate segment is expected to contribute to the growth of the segment during the forecast period due to its cost-effectiveness and ability to provide gloss, brightness, and opacity to coated paper.
• In addition to packaging, the printing application segment is projected to witness a growth rate of 3.3% during the forecast period. However, increasing digitalization may negatively impact the demand for printing compared to other applications.
• The Asia-Pacific market is expected to experience significant growth of 3.8% during the forecast period, driven by China and Japan's consumer base, affordable labor, and regulations limiting plastic usage. The e-commerce industry is also gaining momentum in this region.
• Key product launches in recent times include Liberty and Futura by Verso Corporation, Sinar Fold, and Sinar Card by Asia Pulp and Paper, as well as innovative technologies by Nippon Paper Industries such as cellulose nanofibre, afforestation technology, and kraft lignin.

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