In 2021, the global Pure Vanilla Market was strong and is expected to continue to grow at a high rate over the forecast period. The use of pure vanilla in the food industry, particularly in baked goods and dairy products, due to its subtle flavors, and its adoption in the cosmetics industry for personal care products are significant drivers of market revenue growth.
Pure Vanilla, also known as 'green gold', is a spice obtained from the vanilla planifolia plant, which originates from Mexico and is the second most expensive spice after saffron. It is available in various forms such as extract, bean, paste, and powder, with the extract being the most commonly used type. The extract has a long shelf life of up to ten years and is preferred in the pastry industry and by home care brands for aromatics. Beans and pastes are extensively used by professional chefs and in the production of flavored molasses. Vanillin, the compound present in pure vanilla, gives it a unique aroma and can be produced synthetically, making it a more affordable version than the labor-intensive natural variant. The beans can also be graded according to their moisture content, with other standardizations in place for the culinary sector. Pure vanilla is used in baked goods, yogurts, and puddings to give a subtle background flavor and is also used in aromatherapy, perfumery, and cosmetics due to its unique fragrance. Additionally, its antioxidant and anti-aging properties are gaining popularity in skin creams and lotions, which presents an opportunity for market players.
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Major Companies:
- International Flavors Fragrances Inc. (U.S.)
- Heilala Vanilla Ltd. (New Zealand)
- Nielsen Massey Vanillas Inc. (U.S.)
- The Archer-Daniels-Midland Company (U.S.)
- Vanilla India Producer Company Ltd. (India)
- Penzeys Spices (U.S.)
- Takasago International Corporation (Japan)
- Hawaiian Vanilla Co. (U.S.)
- Indovanili (Indonesia)
- Synergy Flavors Inc. (U.S.)
Various Key Factors Pure Vanilla Market:
- Increasing demand in the food industry: The use of pure vanilla in the food industry is growing due to its subtle and unique flavor. It is used in baked goods, dairy products, and other food items, which is driving the demand for pure vanilla.
- Adoption in the cosmetics industry: Pure vanilla is gaining popularity in the cosmetics industry for its fragrance and anti-aging properties. It is used in skin creams, lotions, and other personal care products, which is driving the demand for pure vanilla.
- Availability in different forms: Pure vanilla is available in various forms such as extract, bean, paste, and powder. This makes it easier for manufacturers to use it in different products and for consumers to choose the type that suits their needs.
- Grading and standardization: The grading and standardization of pure vanilla beans according to their moisture content and other factors ensure consistent quality, which is important for the culinary sector and other industries.
- Synthetic production of vanillin: Vanillin, the compound that gives pure vanilla its unique aroma, can be produced synthetically, making it a more affordable version than the labor-intensive natural variant. This is driving the demand for pure vanilla in various industries.
- Long shelf life: The extract form of pure vanilla has a long shelf life of up to ten years, making it a preferred choice for manufacturers and consumers who need a product with a longer shelf life.
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