The demand for devices such as smartphones has increased significantly across the globe. As per the GSM Association, by the end of 2019, there were approximately 5.2 billion unique mobile subscribers, which means that about 67% of the worldwide population was using smartphones. The number of smartphone users is further predicted to increase to 5.8 billion by 2025, accounting for 70% of the global population. The adoption of these devices has also been increasing in developing countries, owing to the rising disposable income.

Owing to this, the global Wi-Fi analytics market is predicted to attain a revenue of $52,975.5 million by 2030, increasing from $5,210.0 million in 2018, progressing at a 24.2% CAGR during the forecast period (2020–2030). The process of analyzing and collected data related to customers from Wi-Fi access points for reporting the collected data is referred to as Wi-Fi analytics. The technology is utilized for triggering marketing, improving operations, and tracking campaign results.

The major components of Wi-Fi analytics are services and solutions, between which, the demand for Wi-Fi analytics solutions has been the highest in the past. Businesses these days are making extensive usage of targeted marketing and online behavioral data for enhancing user experience. Retail stores, restaurants, sports arenas, and various other businesses are looking for ways to engage and understand their customers, which is why they are making use of Wi-Fi analytics solutions.

These solutions aid businesses in improving customer experience, predicting customer experience, and remarketing their offerings efficiently. The major end users of Wi-Fi analytics solutions and services are healthcare, transportation, smart infrastructure, sports entertainment, hospitality, and retail. The adoption of Wi-Fi analytics has been the highest in the smart infrastructure industry in the past, since these solutions offers useful insights to regulatory bodies regarding how people are navigating in the city through physical spaces and during busy days and times.

In addition to this, these solutions also aid in evaluating how long people are spending in high-traffic areas. Smart cities are upgrading their citizen engagement and operation by making use of Wi-Fi analytics. Urban planners are able to strategize developments in the traffic system and plan public transport upgrades much more efficiently by using traffic heat maps. Owing to this, the demand for Wi-Fi analytics is further predicted to rise in the smart infrastructure in the coming years. Other than this, the retail industry is projected to make significant usage of Wi-Fi analytics during the forecast period.

North America dominated the Wi-Fi analytics market in the past, majorly owing to the presence of a larger number of Wi-Fi analytics solution vendors. Moreover, the financial stability of the U.S. and Canada has allowed them to making increased usage of advanced technologies, for example, big data, IoT, and AI, which is further driving the regional domain. The adoption of Wi-Fi analytics is also projected to rise in the Asia-Pacific region in the coming years.

Hence, the market is being driven by the increasing adoption of smartphones across the globe.