The global patient engagement solutions market size was estimated at USD 27.63 billion in 2024 and is projected to reach USD 86.67 billion by 2030, growing at a CAGR of 20.97% from 2025 to 2030. The market’s rapid expansion is primarily driven by continuous technological advancements, the widespread adoption of electronic health records (EHR) and mobile health (mHealth) solutions, the rising prevalence of chronic diseases, and growing consumerism in healthcare. Additionally, supportive initiatives and collaborations among key industry stakeholders are playing a vital role in promoting patient-centric care and enhancing healthcare delivery efficiency.

Furthermore, the consolidation of resources and expertise among healthcare organizations is contributing to the development of more advanced patient engagement tools, ultimately leading to improved health outcomes and higher patient satisfaction levels. For example, in November 2023, Signature Healthcare partnered with NRC Health to strengthen its network by adopting patient-focused strategies and leveraging data-driven insights. This collaboration aims to better understand patient needs, enhance staff engagement, and improve overall community health outcomes.

Another significant factor propelling market growth is the rising demand for personalized healthcare solutions. Patients are increasingly seeking individualized care experiences that cater to their specific health conditions and preferences, signaling a shift away from traditional, one-size-fits-all treatment models. Patient engagement platforms powered by artificial intelligence (AI) and data analytics are revolutionizing the healthcare landscape by enabling the creation of tailored treatment plans based on each patient’s unique health profile. These innovations not only improve clinical effectiveness but also boost patient satisfaction, adherence, and overall healthcare outcomes, positioning personalized engagement solutions as a cornerstone of modern healthcare delivery.

Key Market Trends & Insights:

North America dominated the global patient engagement solutions industry, accounting for a revenue share of 43.59% in 2024. The region’s leadership can be attributed to its advanced healthcare infrastructure, high adoption of digital health technologies, and strong emphasis on improving patient experience and healthcare outcomes. Supportive government initiatives, growing investments in healthcare IT, and increasing awareness regarding the benefits of patient-centered care have further strengthened North America’s position in the global market.

Within the region, the U.S. patient engagement solutions industry is expanding rapidly, driven by the widespread implementation of electronic health records (EHR), telehealth platforms, and mobile health applications. The growing prevalence of chronic diseases and the rising demand for personalized healthcare are encouraging healthcare providers to adopt innovative engagement tools. Furthermore, the country’s strong focus on value-based care and regulatory support for digital transformation in healthcare continues to foster market growth.

Based on type, the AI-driven engagement segment held the largest revenue share of 27.05% in 2024. The increasing integration of artificial intelligence into patient engagement platforms has significantly enhanced the ability to deliver personalized healthcare experiences. AI-driven solutions enable predictive insights, automated communication, and real-time data analysis, helping healthcare providers understand patient behavior and improve adherence to treatment plans.

In terms of delivery mode, the web/cloud-based segment accounted for the largest revenue share of 72.27% in 2024. Cloud-based solutions are preferred due to their scalability, cost-effectiveness, and ability to facilitate seamless data sharing among patients, healthcare providers, and caregivers. The flexibility and interoperability offered by cloud infrastructure also enhance care coordination and support remote patient monitoring, which is increasingly vital in modern healthcare systems.

Based on functionality, the enhanced communication segment held the largest revenue share in 2024. This segment’s dominance can be attributed to the growing emphasis on improving interaction between patients and healthcare professionals through real-time messaging, virtual consultations, and digital feedback systems. Enhanced communication tools strengthen patient engagement, build trust, and contribute to better health outcomes by ensuring that patients remain informed, connected, and actively involved in their care journey.

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Market Size & Forecast:

• 2024 Market Size: USD 27.63 billion

• 2030 Projected Market Size: USD 86.67 billion

• CAGR (2025-2030): 20.97%

• North America: Largest market in 2024

• Asia Pacific: Fastest growing market

Key Companies & Market Share Insights:

The global patient engagement solutions market is highly competitive, characterized by the presence of both established multinational corporations and emerging players striving to gain a larger share of the market. The intense competition is driven by rapid technological advancements, evolving patient needs, and the increasing demand for integrated digital healthcare solutions. Companies are continuously working to differentiate their offerings through innovation, enhanced service quality, and technological superiority.

To strengthen their market presence and sustain growth, key players are adopting a variety of strategic initiatives. These include expanding into new and untapped regional markets to reach a broader customer base and meet rising global demand for patient-centered digital health solutions. In addition, companies are investing heavily in research and development to introduce new and improved products and solutions that cater to specific healthcare requirements and enhance user experience.

Mergers, acquisitions, partnerships, and strategic alliances are also among the most common approaches undertaken by market participants to enhance their competitive positioning. These collaborations allow companies to combine expertise, share resources, and accelerate technological innovation while expanding their product portfolios and geographic reach. Such strategic moves are enabling market players to strengthen their brand presence, achieve operational efficiency, and stay ahead in the dynamic and rapidly evolving patient engagement solutions industry.

Key Players

• Cerner Corporation (Oracle)

• NextGen Healthcare, Inc.

• Epic Systems Corporation

• Allscripts Healthcare, LLC

• McKesson Corporation

• ResMed

• Koninklijke Philips N.V.

• Klara Technologies, Inc.

• CPSI, Ltd.

• Experian Information Solutions, Inc.

• athenahealth

• Solutionreach, Inc.

• IBM

• MEDHOST

• Nuance Communications, Inc.

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Conclusion:

The patient engagement solutions market is set to grow rapidly, propelled by the increasing digitalisation of healthcare, the rise in chronic diseases, and growing demand for personalised, patient-centric care. As healthcare providers shift toward value-based models and utilise technologies such as AI, cloud services and mobile health platforms, patient engagement tools are becoming ever more essential for improving outcomes and patient satisfaction. The outlook remains very positive for companies that innovate and expand into new regions.