Not everyone gets to be the hero in someone else's story.
Sometimes, you’re the one who didn’t show up.
The one who ghosted.
The one who vanished when they needed you most.

We’re not here to sugarcoat it. TheBad Friends Hoodie is for those who’ve made mistakes and aren’t pretending otherwise.
This isn't about glorifying being toxic. It's about owning the parts of you that you're still trying to fix.

If you're tired of the pressure to be perfect — if you're learning to live with your flaws instead of hiding from them — this hoodie is your uniform.

WEAR YOUR FLAWS OUT LOUD

At first glance, it’s just a hoodie.
But then you notice the word “BADFRIEND” — loud across the chest, printed in cracked, fragmented typography.
It’s not trying to be clean. It’s not trying to be neat.

Just like the truth.

On the back, a statement you don’t see every day in fashion:

“I could’ve been better. But I wasn’t.”

There’s no apology here. No defense.
Just raw honesty — and a quiet invitation to anyone reading it:
You’ve messed up too, haven’t you?

THE DESIGN: STREETWEAR WITH A CONSCIENCE

We put care into every detail — because while the message is messy, the craftsmanship isn’t.

• Fabric: Made from an ultra-soft blend of 80% organic cotton and 20% recycled polyester. Heavyweight fleece that holds you when no one else will.

• Fit: Relaxed, gender-neutral, and slightly oversized for that effortlessly undone look. Whether you're layering up or keeping it simple, it fits just right — even when everything else feels off.

• Colors:

  • Shadow Black – like the nights you couldn’t sleep thinking about what you should’ve said.

  • Faded Grey – like memories that sting a little less over time.

  • Dusty Rose – like the parts of you that are still soft, still trying, still here.

Subtle embroidery on the sleeve reads:

“Still figuring it out.”

Because, honestly? Who isn’t.

WHO’S THIS FOR?

Not everyone.
This isn’t for the flawless friend, the always-there, always-smiling, perfectly-put-together type.
This is for the person who knows they’ve let people down — and instead of hiding from it, is learning how to be better.

It’s for:

• The person who left people on read.

• The person who said they’d call, and didn’t.

• The person who shut down when they should’ve opened up.

• The person who’s trying now — quietly, imperfectly — to grow.

If you've ever looked back and thought, “That wasn’t my best moment,” — this hoodie is for you.

It’s not about shame.
It’s about honesty.
It’s about healing.

WHY BADFRIEND?

Because no one wants to admit it.
Because wearing it is a way of saying:

“I’ve been the problem. But I’m not hiding anymore.”

In a world full of curated perfection, the BadFriend jeans is a dose of reality. A reminder that growth starts with recognition — and nothing changes if we keep pretending we’ve always been the good guy.

It’s bold. It’s uncomfortable. It’s real.

LIMITED RUN – LIKE SECOND CHANCES

This drop is limited edition. Once it’s gone, it’s gone.
Just like the people we should’ve held onto.
Just like the version of ourselves we’ve outgrown.

There’s no restock.
No do-overs.
Only now.

BADFRIEND ISN’T FOREVER — BUT IT’S PART OF THE STORY

Wearing this hoodie doesn’t mean you’re proud of what you did.
It means you’re done pretending it didn’t happen.
It means you’re ready to be accountable.
It means you’re not afraid to wear the truth — even when it’s uncomfortable.

So yeah, maybe you were a bad friend.
But that’s not the end of your story.

You’re here now.
You’re doing the work.
You’re trying.

And that counts for something.

BADFRIEND HOODIE
Flawed. Honest. Real.
Just like you.