Market Scope
Market Research Future (MRFR) projects that the Europe Hummus Market Growth can record a healthy growth rate of 9.2% and touch USD 653.36 Million by 2026.
Top Drivers and Key Deterrents
Rapid growth of the tourism sector as well as hoteling in the country, strong influence of social media, and the rising prominence of diaspora and expats are some of the key growth boosters in the market. Hummus sales in Europe are booming at an impressive pace, as large number of Middle Eastern people are migrating to the region and introducing their traditional cuisines. Therefore, hummus has emerged as an exotic dish among Americans who are more than willing to buy it. Additionally, with the upsurge of vegetarians and vegans in the country, hummus is now viewed as an excellent addition to the diet.
Hummus’ rising popularity backed by globalization and the rapid diaspora spread are a few key growth inducers in the European market. Hummus enjoys significant consumption rate across the region, in view of the surging disposable income as well as lifestyle changes. Other factors for the mounting product demand can be the soaring number of quick service restaurants, emergence of new food service apps, growing health awareness and urbanization. Consumer preference among consumers for artisanal food items and the continuous launch of newer flavors could foster further market growth.
Recent Updates
October 2020
Nestle has launched its latest brand, Mezeast in Holland, and the extensive range will feature hummus along with shawarma, falafel, toum, kofta, muhammara, tahini, and more sourced from the Middle East. The new range will be available via Albert Heijn, the Dutch retailer in the country.
Leading Companies
The top firms in the Europe Hummus Market Growth are Labeyrie Fine Foods (France), Sabra Dipping Co., LLC (US), Zorba Delicacies Limited (UK), Deldiche N.V. (Belgium), Beliès (Belgium), Obela (Australia), Moorish (UK), Orexis Fresh Foods Ltd (UK), MeToo! Foods (UK), Lazy Foods (Netherlands), to name a few.
These players are mostly focused on new product launches, acquisitions and expansions with the aim to solidify their market positions.
Segmental Review
The Europe Hummus Market Growth has been extensively covered in the MRFR report, while also highlighting a few major segments, namely product type, packaging type and distribution channels.
Product types considered in the MRFR report are Black Bean Hummus, Lentil Hummus, Classic Hummus, White Bean Hummus, Edamame Hummus and more. Classic hummus is the highest gaining segment in the market and should garner a valuation of USD 435.42 million by 2026-end. Classic humus is quite popular in Europe, in view of the growing prevalence of dishes from the Middle East. cuisine in Europe. But, in the ensuing years, the lentil hummus segment can secure a higher growth rate.
Packaging type-based segments include Jars Bottles, Tubs and others.
Distribution channels covered in the MRFR study are Store-Based [which are Convenience Stores, Supermarkets Hypermarkets, and others] as well as Non-Store-Based. Supermarkets and hypermarkets are in the lead, since leading players prefer selling their products through retail stores. Meanwhile, various firms are setting up new mortar and brick stores worldwide to boost their customer base.
Browse Full Report Details @ https://www.marketresearchfuture.com/reports/europe-hummus-market-10337
Regional Insight
Italy, Germany, Spain, Poland, France and the UK are the primary markets for hummus in Europe.
The UK is the biggest market for hummus in Europe with a share of 42.09% and managed to secure the leading position in 2019. The country accommodates the highest number of consumers, given the expanding ethnic population in the country and the growing exchange of different cultures.
Another strong market in the region is Germany, where the market size is primarily fuelled by the surge in RD activities, technical innovations in processing methodologies and advances in the packaging technology. The firms in the region are presented lucrative opportunities in the form of expanding population of health-conscious consumers who view hummus as a highly nutritious cuisine.
Spain is a promising market, since the staple food of the country is generally considered Mediterranean. Spain is also known for its vast production and consumption of olive oil as well as paprika, which has made it possible for hummus to gain significant traction in the country. Surging consumer interest in exotic and ethnic flavours will do wonders for the hummus market in Spain over the coming years. Also, soaring number of hummus launches, with majority of them being flavour combinations including coriander, pesto, sesame and harissa can contribute to the market growth in Spain. Also, the shift from retail segment to e-commerce by consumers along with changing consumption patterns has been the latest trend in the European market for hummus.
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