Protein Bar Market Dynamics: Navigating Consumer Preferences in a Crowded Space

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The protein bar market has evolved into one of the most competitive and rapidly diversifying segments within the global functional food industry. No longer confined to athletes and fitness enthusiasts, protein bars are now consumed by a broad demographic seeking convenient, nutritious, and

As of 2023, the global protein bar market is estimated to be valued at approximately USD 4.5 billion, with expectations to reach USD 7 billion by 2030, growing at a compound annual growth rate (CAGR) of 7–9%. This growth trajectory is being driven by a combination of rising health awareness, the demand for on-the-go nutrition, and the increasing popularity of high-protein diets among general consumers.

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