As of 2023, the global protein bar market is estimated to be valued at approximately USD 4.5 billion, with expectations to reach USD 7 billion by 2030, growing at a compound annual growth rate (CAGR) of 7–9%. This growth trajectory is being driven by a combination of rising health awareness, the demand for on-the-go nutrition, and the increasing popularity of high-protein diets among general consumers.
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