Market Overview

The Global Raw Tobacco Leaves Market is expected to register a CAGR of 1.46% to reach USD 20.16 billion by 2026.

Market Dynamics

One of the key factors driving the growth of the demand for raw tobacco leaves is rising cigarette use in low- and medium-income countries. The increasing illegal tobacco trade, however, is likely to hamper demand development. Because of constant progress in tobacco packaging and government policies to sell raw tobacco leaves, the market is projected to become lucrative for successful vendors. Because of the regulatory constraints placed on the tobacco industry, market players are facing difficulties in their expansion. The worldwide demand for raw tobacco leaves is heavily affected by the practices that exist in the tobacco industry's entire supply chain.

The COVID-19 epidemic has disrupted the market for tobacco products. In many nations, the designation of tobacco as a non-essential drug has contributed to a dwindling availability of tobacco products. Along with the market space filled by them, retail prices of tobacco products have decreased considerably. Owing to its status as a non-essential commodity, the availability of tobacco and tobacco products is now suffering a detrimental effect. In addition, tobacco smokers are urged to stop smoking and to avoid being vulnerable to dangerous viral diseases. Studies concerning the higher chances of developing COVID-19 among tobacco smokers create a misleading impression among buyers of tobacco products and delay their sales.

Competitive Landscape

The prominent players operating in the global Raw Tobacco Leaves Market include Star Tobacco International (Turkey), Atmiya International (India), Leafcon International (India), Leaf Only (US), Whole Leaf Tobacco LLC (US), Sopariwala Exports (India), NYC Tobacco Leaf LLC (US), Leaf 2 Smoke (Canada), Tobacco and Tubes (India), Capital Tobacco Ltd (Bulgaria), Universal Corporation (US), U.S. Tobacco Cooperative Inc. (US), Alliance One International, Inc. (US), and Associated Tobacco Company Ltd. (India).

Players competing in the global market for raw tobacco leaves are focused on investing in research and development, and competitive growth strategies such as alliances, collaborations, partnerships, and extensions are being introduced to improve their market share and capture a broad customer base.

Regional Analysis

In 2019, Asia-Pacific accounted for the greatest market share of 53.25 percent of the overall market for raw tobacco leaves. The most influential country-level markets in the region include China, Japan and Indonesia. In the country and internationally as well, China is a significant producer and buyer of raw tobacco leaves. While cigarette manufacturing and demand are decreasing, China is now concentrating on the promotion and production of e-cigarettes.

For manufacturers of raw tobacco leaves, the rest of the world is an enticing area. Africa is an important tobacco leaf manufacturer and caters to the worldwide market for raw tobacco leaves. The main producers of tobacco products in South Africa are British American Tobacco, Japan Tobacco International, and Philip Morris International.

A large share of the Raw Tobacco Leaves Market in 2019 was also accounted for by Europe. The growth of the regional market is fueled by strong demand for smokeless tobacco products and ready accessibility of over-the-counter products in tobacco shops.

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Segmental Analysis

Global Raw Tobacco Leaves Market has been segmented on the basis of Leaf Type, Buying Module Type, Application, and Region.

By leaf type, the market has been divided into Virginia, oriental, burley, and blends. In 2019, the Virginia segment accounted for the major share and is forecast to grow at a considerable CAGR and cross USD 14.10 billion by the end of 2026. Virginia tobacco leaves are expected to accelerate the growth of the Virginia leaf market in cigarette production and are expected to record the fastest growing segment during the forecast period.

Based on buying module type, the market has been segmented into farmers, auction, and leaf merchants. Due to the numerous financial and non-financial aids offered by the leaf merchants to the growers, the leaf merchants segment accounted for the largest market share in 2019. However, it is expected that the growth of the auction segment will be driven by the growing popularity of e-auction systems over the conventional manual auction system to provide full clarity in the auction procedures and to remove the errors found in the manual auction system.

The industry has been segmented into smoking tobacco, chewing tobacco, moist dry snuff, and dissolvable products depending on the use. The highest market share came in the smoking tobacco group in 2019, with cigarettes, water pipes, and cigars leading to the bulk of sales of raw tobacco leaves. However, the category of dissolvable goods is expected to demonstrate the highest growth rate during the analysis period.

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