Edible mushrooms are fleshy and edible bodies of fruit of various macrofungi species that are cultivated for the purpose of consumption as the name suggests. These mushrooms are highly rich in nutritional value and is consumed due to the vast number of health benefits it offers. Mushrooms are a rich source of potassium, vitamins, and selenium. It helps in enhancing the metabolism of the body and also helps reduce the cholesterol level. It is consumed for the various medicinal benefits it offers and is recommended by various experts for reducing cardiovascular diseases. Mushrooms contain low level of saturated fat and comprise high fibers, thereby accelerating its market demand among health-conscious consumers. As mushrooms contain low level of sodium and gluten content, it adds on to its nutritional value. Rising concerns surrounding health and increasing consumer awareness has had a positive impact on the global edible mushroom market. The market is projected to experience a period of high growth during the given forecast period between 2017 and 2023.
Market Segmentation
The global edible mushroom market segmentation is done on the basis of category, type, and distribution channel.
By type, the market includes oyster mushroom, button mushroom, shiitake mushroom, and others. Button mushroom holds a majority of the market share due to its high application in various food preparations like soups, salads, and others.
By category, the market divides into processed mushrooms (frozen, canned, dried, and others) and fresh mushrooms. The fresh mushroom segment dominates the global market position due to increasing consumer acceptance, easy availability,
By distribution channel, the market comprises non-store-based channels, like e-commerce platforms, and store-based channels, like specialty retailers, convenience stores, supermarkets/hypermarkets, and others. Store-based channels dominate this market segment due to the convenience it provides with its one-stop shopping experience for the consumers.
Competitive Landscape
Some of the major market players in edible mushroom market are the follows Bonduelle Group (France), Okechamp S.A. (the Netherlands), Lutèce Holding B.V. (the Netherlands), Monaghan Mushrooms (Ireland), Shanghai Finc Bio-Tech Inc. (China) Monterey Mushrooms, Inc. (U.S.), and The Mushroom Company (U.S.). The market players are coming-up with new and innovative ideas to steer the growth of the overall market of edible mushrooms.
March 6th, 2019, Alpro, a European organic and non-organic food manufacturer and marketer, announced the launch of a plant-based vegan bucket with an unconventional twist on fried chicken and chips meal. The bucket will comprise of sweet potato fries, edible mushroom nuggets, and creamy garlic dip. The packaging would be made edible as well with a combination of seeds, spices, and nuts.
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Regional Analysis
The global edible mushroom market segmentation covers regions like Europe, Asia Pacific, North America, and the Rest of the World (RoW).
Europe holds the largest market share followed by the Asia Pacific region. The rising level of cultivation of fiber rich food commodities from the various countries in these regions influence the high production volume of edible mushroom. Due to the changing food consumption pattern, edible mushroom market is anticipated to garner high revenue during the forecast period.
The North American region holds a fair share of the market portion and is expected to witness a period of continued growth. Demand for different forms of niche cuisines comprising edible mushroom is believed to be a driving factor in this region. The regional market is also influenced positively due to the presence of a striking vegan population. Edible mushroom is considered to be a highly important ingredient in the daily and mundane diet and lifestyle in the North American region.
Moreover, increasing health awareness among consumers coupled with the rising demand for meat substitutes also supports the sale of edible mushrooms, thereby pushing the growth of the region during the period. The major edible mushroom importers include countries like France, Japan, Italy, Germany, and Spain.
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