Market Analysis

The global green tea market is growing exponentially and is anticipated to grow at an impressive CAGR over the predicted years (2017-2023). Green tea is a highly consumed beverage the world over as it is packed with enormous health benefits. Health and green tea are synonymous. Owing to its antioxidant and medicinal properties green tea is used to prevent and cure an array of diseases namely cancer risk, heart ailments, regulate blood pressure, lower type 2 diabetes, promote weight loss, relieve arthritis, promote longevity, boost immunity, improve brain health, promote digestive health, prevent tooth decay, treat depression, treat down syndrome, cure hangovers, improve endurance and energy, treat puffy eyes and dark circles, anti-aging, treat acne, treat sunburn, help in hair growth, and much more. Green tea is available in different forms namely instant mixes, iced green tea and tea bags. It comes in some amazing flavors such as jasmine, wild berry, cinnamon, vanilla, lemon and aloe vera.

There are many factors that is driving the growth of the green tea market. Some of these factors as per the Market Research Future (MRFR) report include attractive and convenient packaging, growing awareness for health benefits, rising obesity cases, rising number of cardiac ailments, rising urbanization, increasing disposable incomes, expansion of product portfolio, rising advertising and marketing activities and growing number of cafes, retail stores and food outlets. On the contrary, factors such as high cost of green tea and lack of awareness in the developing economies may hinder the growth of the green tea market.

Market Segmentation

Market Research Future report offers an all-inclusive segmental analysis of the green tea market on the basis of type, form, formulation and distribution channel.

Based on type, it is segmented into decaffeinated and caffeinated.

Based on form, the green tea market is segmented into loose leaf, tea bags, powders and others.

Based on formulation, it is segmented into unflavored and flavored. Of these, the flavored green tea will have the maximum market share over the predicted years.

Based on distribution channel, the green tea market is segmented into ecommerce, convenience stores, specialist retailers, hypermarkets, supermarkets and others.

Regional Analysis

Market Research Future report offers an all-inclusive segmental analysis of the green tea market on the basis of North America, Europe, Asia Pacific and Rest of the World. Of these, Asia Pacific will sway the green tea market over the predicted years and the factors that can be attributed to the growth of the market in this region include rising per capita income and increasing awareness amid consumers about the health benefits of taking green tea in developing economies such as Indonesia, China and India. India and China in particular will offer a lucrative opportunity to the manufacturers of green tea in this region. The green tea market in Europe is anticipated to touch a steady growth over the predicted years. The green tea market in North America is predicted to have a favorable growth owing to the existence of the mature market in the United States. On the other hand, the green tea market in the Latin American region is anticipated to have a high potential over the predicted years owing to the increasing disposable income of few countries.

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Key Players

Leading players profiled in the green tea market include Hankook Tea (Korea), DSM Nutritional Products (Europe), Cape Natural Tea Products (South Africa), Celestial Seasonings (UK), Associated British Foods LLC (UK), Arizona Beverage Company (USA), AMORE Pacific Corp. (South Korea), and others.

Feb 2019- Swiss Food giant, Nestlé based on the demand of the consumers for regional flavors has introduced KitKat chocolate in a unique green tea flavor or matcha in Europe. Made with the perfect blend of white chocolate, cocoa butter and imported matcha green-tea powder this chocolate will be made in their factory in Hamburg, Germany. Initially the green-tea flavored chocolate will be rolled out in 8 countries including Switzerland, Italy, the UK and Germany, prior to going wider.

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