Market Analysis

The global oats market is projected to grow at a 9.3% CAGR between 2021-2028, states the latest Market Research Future (MRFR) report. Oats are a cereal that is widely eaten as rolled oats or oatmeal for its wide range of health benefits. Low on fat, full-on fiber, and protein-packed, oats help to boost energy levels, thereby helping people to lead a healthy lifestyle. It is good for the stomach and at the same time, versatile, satisfying, and super filling. It is available in different forms such as flakes, powders, bars, and others. Overnight oats are quite famous for the various health benefits that it offers, such as increased digestibility, increased amount of resistant starch is delicious, and saves time and money. Soaking oats overnight in milk or yogurt softens it the same way as cooking them sans extra effort. 

Various factors are propelling the oats market growth. Such factors, according to the latest Market Research Future report, include increasing health-conscious population, demand for on-the-go and convenience food products, changing food habits, high content of nutrition in oatmeal, and rising preference for healthy meals. Additional factors propelling the growth of the oats market include the availability of different flavored oatmeal, use of oats in the pharmaceutical and cosmetics industry, healthy economic conditions, increasing urbanization, and rising per capita expenditure. 

On the contrary, the availability of various substitutes such as cornflakes, brown rice, buckwheat, and quinoa may hinder the oats market during the forecast period. 

Key Players

Notable players profiled in the oats market share report include Richardson International (Canada), Morning Foods Ltd (UK), Avena Foods Limited (Canada), Blue Lake Milling Pty Ltd (Australia), General Mills, Inc. (US), Grain Millers, Inc. (U.S.), and The Quaker Oats Company (US)

Market Segmentation 

The Market Research Future report provides an all-inclusive segmental analysis of the oats market based on form, application, and distribution channel.

By form, the oats market is segmented into bar, powder/flour, regular/flakes, and others. Of these, the regular/flakes segment will lead the market during the forecast period for its high consumption as a breakfast cereal. 

By application, the oats market is segmented into personal care products, healthcare products, bakery confectionery, and food ingredients. Of these, bakery and confectionery will have the largest share in the market during the forecast period for the high demand for healthy baked and confectionery products. 

By distribution channel, the oats market is segmented into non-store-based (e-commerce) and store-based (convenience stores, specialty retailers, supermarkets/hypermarkets, others). Of these, the store-based segment will dominate the market during the forecast period as it offers consumers a one-stop convenient shopping experience. 

Regional Analysis

By region, the oats market report covers the latest trends and growth opportunities across Europe, North America, the Asia Pacific (APAC), and the Rest of the World (RoW). Of these, North America will lead the market during the forecast period. Various factors propelling the growth of the oats market in the region include the growing demand for healthy food, developed trading channels, increasing health awareness, and high demand for oats. 

The oats market in Europe will have the second-largest share in the market during the forecast period. Various factors propelling the growth of the oats market in the region include the increasing consumption of oatmeal, the frequent launch of oat-based cereals in different flavors and types, rapid urbanization, rise in disposable income, awareness about the benefits of eating oats and using oats-based products and increasing health consciousness. 

The oats market in the APAC region will have significant growth during the forecast period. Various factors propelling the growth of the oats market in the region include rising demand for oats, especially from the cosmetic personal care manufacturers, burgeoning demand for oatcakes and cookies, increasing consumption of baked food items, and growing awareness about the benefits of healthy food consumption. 

The oats market in the RoW will have stable growth during the forecast period. 

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