The growth of the biscuit market has been influenced by various factors, each playing a significant role in expanding its reach and increasing demand. One of the primary drivers of growth is the increasing consumer preference for convenience. With fast-paced lifestyles becoming the norm, many consumers are looking for quick, easy-to-consume snacks. Biscuits, with their portability, long shelf life, and wide variety of flavors, meet this need perfectly. This demand for on-the-go snacks continues to drive the market, particularly in urban areas where convenience is prioritized.

Health-consciousness is another major factor fueling the growth of the biscuit market. As consumers become more aware of the impact of diet on overall health, there is a growing desire for healthier snack options. Biscuits with reduced sugar, gluten-free alternatives, and those made with organic or whole ingredients have gained popularity. The demand for functional biscuits that offer added benefits such as high fiber or low-calorie content also contributes to market growth. Manufacturers are continuously innovating to meet these changing preferences, ensuring that biscuits remain an appealing option for health-conscious individuals.

Sustainability has become a crucial consideration for many consumers, further driving growth in the biscuit market. There is an increasing demand for products made with ethically sourced ingredients, as well as eco-friendly packaging. Brands that emphasize sustainable practices are gaining consumer trust and loyalty, which enhances their market presence. 

Moreover, the rise of e-commerce has also been instrumental in boosting market growth. Online shopping provides consumers with easy access to a wide variety of biscuits, expanding the market beyond traditional retail outlets. The convenience of ordering biscuits online has further contributed to increased consumption and brand visibility.

In summary, the growth of the biscuit market is driven by convenience, health-consciousness, sustainability, and digital transformation, positioning the industry for continued expansion.