Born x Raised is more than just a clothing brand—it's a cultural phenomenon. Since its bornxraisedclothing.com inception in 2013 by founders Spanto (Chris Printup) and 2Tone, the Los Angeles-based label has made waves in the streetwear world by celebrating authenticity, heritage, and community. Known for its distinctive typography, bold graphics, and a heartfelt nod to Los Angeles culture, Born x Raised has become a staple in streetwear circles. Among its standout offerings, the Born x Raised jackets hold a special place, encapsulating the brand's ethos and serving as a canvas for its storytelling.
This article delves into what makes Born x Raised jackets unique, their cultural significance, design elements, and their impact on the fashion world.
A Cultural Staple in Streetwear
Born x Raised has always stood out for its deep connection to Los Angeles. The brand's name itself is a tribute to its roots—Spanto founded it as a way to preserve the culture of a rapidly gentrifying city. Every piece of clothing, including the brand's jackets, reflects this mission. The designs often incorporate imagery, typography, and messages that resonate with the lived experiences of native Angelenos, paying homage to the city's rich yet complicated history.
Jackets, being a versatile and highly visible garment, provide the perfect medium for Born x Raised to express its narrative. They are not just articles of clothing but also statements of identity, pride, and belonging.
The Design Philosophy Behind Born x Raised Jackets
The design of Born x Raised jackets is a masterclass in merging traditional streetwear aesthetics with a modern edge. Here's a breakdown of the elements that make them special:
Typography and Graphics
One of the most recognizable aspects of Born x Raised's jackets is their typography. The brand frequently uses Old English font, a nod to the Chicano and lowrider cultures of Los Angeles. This font style is often combined with powerful slogans or messages that evoke a sense of nostalgia and pride.
Graphics on the jackets often incorporate themes of rebellion, resilience, and heritage. From bold prints of the brand's name to intricate designs that echo street art, these jackets are visually striking and culturally significant.
Premium Materials
Born x Raised jackets are crafted using high-quality materials that ensure both comfort and durability. Whether it's a lightweight nylon windbreaker or a heavyweight varsity jacket, the focus is on creating pieces that not only look good but also stand the test of time.
Colorways
The brand experiments with a variety of colorways, from monochromatic black-and-white designs to vibrant hues that mirror the diverse landscapes of Los Angeles. These colors often serve to enhance the visual appeal of the graphics and typography.
Tailoring and Fit
Born x Raised jackets feature versatile cuts that cater to various styles. While some jackets have a relaxed, oversized fit typical of streetwear, others boast a more structured silhouette, appealing to those who prefer a tailored look.
Types of Born x Raised Jackets
The brand offers a range of jacket styles to suit different needs and preferences. Here are some of the standout types:
Varsity Jackets
Varsity jackets are a cornerstone of Born x Raised's outerwear collection. These jackets often feature wool bodies and leather sleeves, embroidered patches, and bold typography. They are a nostalgic nod to classic American sportswear while incorporating Born x Raised's signature streetwear flair.
Windbreakers
Windbreakers are a lightweight option, perfect for transitional weather. These jackets typically feature water-resistant materials, zippered fronts, and minimalist branding, making them a functional yet stylish choice for urban dwellers.
Denim Jackets
Denim jackets from Born x Raised often include unique washes, distressing, and embroidered designs. They are a versatile staple that pairs well with both casual and elevated looks.
Coach Jackets
Coach jackets are a more refined option in the Born x Raised lineup. They typically feature snap-button closures, lightweight fabrics, and clean designs, making them ideal for layering.
Cultural Impact of Born x Raised Jackets
The cultural impact of Born x Raised jackets extends far beyond fashion. Here’s how these pieces resonate with their audience:
Representation of Los Angeles
Each jacket serves as a wearable tribute to Los Angeles culture. By incorporating elements of the city’s history, art, and people, Born x Raised ensures that its products carry a deeper meaning.
Community and Collaboration
Born x Raised is known for its collaborations with other brands, artists, and institutions, often using its jackets as the centerpiece of these partnerships. For example, the brand has teamed up with Nike, the Los Angeles Rams, and even Dodgers, creating limited-edition jackets that blend the identities of both collaborators.
Symbol of Authenticity
Wearing a Born x Raised jacket is often seen as a badge of authenticity in the streetwear community. It signifies an appreciation for culture, craftsmanship, and storytelling—a refreshing departure from fast fashion.
Why Born x Raised Jackets Are Coveted
The popularity of Born x Raised jackets can be attributed to several factors:
Limited Releases Born x Raised operates on a limited-release model, creating an air of exclusivity around its products. Jackets are often released in small quantities, making them highly sought after.
Cultural Resonance The brand’s deep connection to Los Angeles culture makes it relatable to those who identify with the city’s ethos or admire its vibrancy from afar.
Versatility Whether paired with jeans and sneakers for a casual look or layered over dressier outfits, Born x Raised jackets are versatile enough to complement a wide range of styles.
Celebrity Endorsement The brand has garnered a loyal following among celebrities, musicians, and athletes, further cementing its status as a streetwear heavyweight.
How to Style Born x Raised Jackets
Born x Raised jackets can be styled in numerous ways to suit different occasions:
- Casual Look: Pair a varsity jacket with ripped jeans, a graphic tee, and sneakers for a relaxed, everyday outfit.
- Sporty Look: A windbreaker styled with joggers and high-top sneakers creates an athletic vibe.
- Streetwear Look: Combine a denim jacket with cargo pants, a hoodie, and chunky sneakers for a quintessential streetwear ensemble.
- Layered Look: Use a coach jacket over a turtleneck sweater, tailored trousers, and boots for a more refined appearance.
The Future of Born x Raised Jackets
As streetwear continues to evolve, Born x Raised remains at the forefront, constantly innovating while staying true to its roots. Jackets will undoubtedly remain a key part of the brand’s offerings, with future collections likely to push the boundaries of design while retaining the cultural essence that makes them unique.
The brand’s commitment to storytelling, craftsmanship, and community ensures that its jackets will continue to be coveted by fashion enthusiasts and cultural connoisseurs alike.
Conclusion
Born x Raised jackets are more than just outerwear; they are wearable art pieces that encapsulate the spirit of Los Angeles and the ethos of streetwear. With their striking designs, premium craftsmanship, and cultural significance, these jackets have carved out a special place in the hearts of fashion enthusiasts worldwide. Whether you’re a native Angeleno, a streetwear aficionado, or someone who appreciates meaningful design, a Born x Raised jacket is more than a purchase—it’s an investment in culture and identity.
