Web Analytics Market: Industry Analysis and Forecast (2021-2027) ,Clicktale ,Mixpanel , Upsight Inc. , Netbiscuits GmbH | #global web analytics market was valued at US$ 3.66 Bn. in 2020. Web analytics is a technique for analyzing how a website affects its visitors. It gathers # analyses # and reports web data in order to better understand and optimize web usage. Web analytic software is used to check if websites and pages are functioning properly.