Instagram Statistics and Trends 2026:

Instagram remains one of the largest distribution platforms in 2026 with 2B+ monthly users, ranking 3rd globally. Users spend about 34 minutes per day, driven by Reels, Stories, and DMs—features that increasingly shape how products are discovered and shared.

Around 62% of users research brands and products on Instagram, making it a strong channel for demand generation, social proof, and creator-led growth. The platform now supports 500K+ influencers and 200M+ advertising businesses, while nearly 80% of marketers use it as a core growth channel.

With ad revenue reaching $70B in 2024, Instagram continues to attract serious investment. For product builders, this raises questions around creator partnerships, social commerce integrations, and whether Instagram should be treated as a primary acquisition channel—or just a supporting one.

Find complete details and insights at https://market.biz/instagram-statistics/

Curious how other builders here are using Instagram today: core growth engine, experimentation channel, or something else? #instagrammarketing #influencerstats #instagramstatistics