Oral Care Market Growth Scope

Based on a 5.8% compound annual growth rate from 2022 to 2030, the oral care industry is projected to reach USD 60.9 billion by 2030. Teeth are kept healthy, fresh, and clean with the use of oral care products. Products including breath fresheners, dental floss, mouthwashes and rinses, denture care, toothbrushes and replacements, and toothpaste are all part of the oral care market. In practically every country in the globe, poor diets, particularly those high in sugar, increased use of alcohol and tobacco, and quickly evolving lifestyles have made oral health a major public health concern.

The US Oral Care Market is characterized by dynamic shifts driven by evolving consumer preferences, technological advancements, and a growing focus on holistic health. As consumers prioritize natural and sustainable products, seek personalized solutions, and integrate oral care into their overall wellness routines, companies are innovating to meet these changing demands.
Drivers and Restrains Impacting Oral Care Market

The surge in cases of dental caries among both adults and children is expected to favor the oral care market soon. According to the World Health Organization (WHO), around 530 Mn children are known to suffer from dental caries of primary teeth that require effective oral care, thereby can support the market upsurge.

Key players, such as Colgate-Palmolive Company and Procter & Gamble, are taking initiatives to spread awareness about the importance of dental hygiene for adults and children and are funding research and development of new oral care products. Leading marketers are striving to line up their innovations with benefits that grab the interest of consumers. For instance, Procter & Gamble launched Oral-B iO, which is a rechargeable toothbrush that offers a professional clean at the comfort of home. Thus, the upscaling sales of innovative solutions with features, such as a smart pressure sensor, a linear magnetic drive, a redesigned brush head, and a smart display with personalized brushing among others that deliver optimal oral health, can contribute to the upsurge of oral care market.

The spreading awareness about cosmetic dental treatment that helps in improving aesthetics and maintain fresh breath, thus can have positive impact on the sales of oral care products. The rise in demand for cosmetic whitening products can favor the market of oral care in the years to come.

Segment Study of Oral Care Market

The segment analysis of the global oral care market is based on product and distribution channel.

The product-based segments of the oral care market are Toothbrush, Toothpaste, and Mouthwash among others. The segment of toothbrush can secure a significant share of the market in the near future and is to be the fastest-growing segment in the forecast term. The launch of advanced oral care products, such as battery-powered and electric toothbrushes, that provide benefits, such as different modes of cleaning, such as; deep clean, daily clean, whitening, massaging, and tongue cleaning, along with total mouth cleaning; can add to the growth of the segment rise of the oral care market. The availability of customized designs for toothbrushes for children and adults that cater to are available to cater to individual needs is another factor that is improving the market surge.

distribution channel-based segments of the oral care market are Store-based and non-store based. The surge in online sales of different types of oral care solutions can support the rise of the market. Over the past years, the rapid increase in sales of toothbrushes through online platforms and the booming e-commerce business can favor the oral care market in the years ahead.

Regional Study of Oral Care Market

North America oral care market can hold the second-largest share of the market by 2023. The increase in usage of toothpaste among people of different income groups can be attributed to the surge of the regional market. The easy access of different forms of toothpaste, such as; powder, gels, and pastes, and other wider options to consumers, which can boost demand, can suppory the regional market rise. A reputed oral care company in North America region launched organic toothpaste in a recyclable plastic tube and manufacturers are proactively involved in the launch of such innovative products as the demand for toothpaste in the region surge, thus can favor oral care market rise in the region. The aged population is one of the most common target populations in the EU and APAC market. The high risk of developing different oral diseases and increase in number of people losing their teeth are creating the need for brushing and flossing that can favor the oral care market in the review period.

Companies Covered

Some reputed players operating in the worldwide oral care market are Heraeus Dental, Supersmile, Ultradent Products, Inc., Himalaya, GlaxoSmithKline, Dentaid, GC Corporation, Carestream Health, Lion Corporation, Procter & Gamble Company, Colgate-Palmolive, Sirona Dental Systems, Dr. Fresh LLC, Sunstar Suisse S.A., Inc., Danaher, Church & Dwight Co. Inc., Johnson & Johnson Consumer, Unilever PLC, Safeway, Dentsply International, and Dabur India Ltd among others.

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