Originally published by Quantzig: Pharma Marketing Analytics helped a German Drug Manufacturer to Increase Return on Marketing Investment (MROI) by 67%
Highlights of the Pharma Marketing Analytics Case Study:
Engagement Overview:
In an era dominated by data, industries across the board leverage advanced analytics for strategic advantages. The pharmaceutical sector is no exception, where harnessing the power of data becomes pivotal. This case study delves into how a leading German drug manufacturer collaborated with Quantzig to elevate its marketing strategies through pharmaceutical marketing analytics, resulting in a remarkable 67% increase in Return on Marketing Investment (MROI).
About the Client:
The client, a German drug manufacturer, holds a prominent position in the European drug market, tracing its legacy back to impactful contributions during World War I.
Business Challenge:
Facing the dynamic landscape of customer buying behaviour, the client sought to understand the intricate patterns that influenced their market. Key challenges included personalising customer engagement models, building comprehensive buyers' personas across multiple channels, and gaining real-time insights into their pharmaceutical marketing strategy.
Solution Provided:
Quantzig's marketing analytics experts undertook a thorough analysis of customer and marketing data, culminating in the creation of a real-time dashboard. This dashboard, coupled with data visualisation, empowered the client's marketing team to comprehend customer buying behaviour, segment audiences, and plan strategies in real-time. The result was enhanced efficiency and a significant boost in Return on Marketing Investments.
Business Outcome:
The implementation of advanced pharmaceutical marketing analytics yielded substantial results:
- Achieved a remarkable 67% increase in MROI.
- Attained real-time marketing updates for strategic advantage.
- Devised robust marketing strategies tailored for specific customer segments.
This success story showcases the transformative power of analytics in pharmaceutical marketing, highlighting its ability to not only decipher complex customer behaviours but also to optimise strategies for tangible business outcomes.
