Originally Published on Technavio | Mobile Value-added Services (MVAS) Market - North America, Europe, EMEA, APAC : US, Canada, China, Germany, UK - Forecast 2023-2027
Embark on the exploration of the Mobile Value-Added Services (VAS) Market, projected to surge by USD 723.25 billion from 2022 to 2027, exhibiting a robust CAGR of 15.76%. Published by Technavio, this report covers industry forecasts and segments by Product, including mobile advertising, mobile games, mobile music and video streaming, mobile money and m-commerce, and mobile publications. The segmentation extends to End-users, encompassing large enterprises, small, and medium enterprises. Geographical insights span APAC, North America, Europe, South America, and the Middle East and Africa. Uncover market size, historical data (2017-2021), and forecasts presented in USD billion for all specified segments.
Decoding the Mobile Value-Added Services (VAS) Market Landscape:
The market's growth is fueled by the rapid increase in smartphone penetration, accounting for about 60% of active mobile connections globally in 2019. Smartphone users are leveraging these devices for various activities, including gaming, web browsing, e-commerce, and social media interaction. Rising disposable incomes globally contribute to smartphone accessibility, leading to a shift in user preferences from traditional desktops to mobile platforms.
Mobile Value-Added Services (VAS) Market Segment Trends:
Mobile Advertising emerges as the dominant segment, boasting a valuation of USD 190.92 billion in 2017, with continued growth until 2021. In-app advertising, particularly in developed markets like the US, plays a pivotal role in driving this segment. The widespread adoption of mobile broadband enhances video advertising's popularity, presented in a non-intrusive manner, especially in over-the-top (OTT) applications and social media platforms. While mobile advertising holds a substantial market share, the rapid growth of other essential services like mobile games, mobile banking, and m-commerce contributes to segment diversification.
Navigate Regional Significance in the Mobile Value-Added Services (VAS) Market:
APAC holds a dominant position, contributing 58% to the global market's growth during the forecast period. The region, led by China and India, witnesses rapid adoption of smartphones and mobile broadband, driven by government initiatives, industry digitization, and strategic partnerships. The mobile VAS market in APAC is poised for significant growth, especially in untapped rural areas, focusing on segments like mobile audio and video streaming and mobile publications.
Mobile Value-Added Services (VAS) Market Companies Overview:
The market features a fragmented landscape, with significant players including Alphabet Inc., America Movil SAB de CV, Apple Inc., AT&T Inc., and Cisco Systems Inc. Detailed analyses of the competitive landscape and information about 15 market companies, such as Comviva Technologies Ltd., Huawei Technologies Co. Ltd., Infosys Ltd., and Vodafone Group Plc, are included in the research report.
Product Outlook (USD Billion, 2017 - 2027):
- Mobile advertising
- Mobile games
- Mobile music and video streaming
- Mobile money and m-commerce
- Mobile publications
End-user Outlook (USD Billion, 2017 - 2027):
- Large enterprises
- Small and medium enterprises
Region Outlook (USD Billion, 2017 - 2027):
- North America (The U.S., Canada)
- Europe (The U.K., Germany, France, Rest of Europe)
- APAC (China, India)
- South America (Chile, Argentina, Brazil)
- Middle East & Africa (Saudi Arabia, South Africa, Rest of the Middle East & Africa)
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