According to Quadrant Knowledge Solutions, Ad Tech Platform or advertising technology, encompasses a suite of software tools and technologies designed for the strategic planning, execution, automation, and management of digital advertising campaigns across various digital channels. These channels include search engines, social media platforms, display advertising, over-the-top (OTT) services, mobile apps, video platforms, and more. The primary objective of Ad Tech is to optimize the performance of advertising campaigns.
Ad Tech platforms offer marketers a comprehensive marketing strategy that leverages programmatic software, enabling them to execute personalized programmatic campaigns while focusing on targeting and retargeting potential clients. On the other hand, publishers or supply-side entities benefit from Ad Tech platforms by simplifying the management of inventory monetization and providing a unified interface for monitoring essential assets.
Download the sample report of Market Share: AdTech Platform
Key questions that this study aims to address are:
· Is the Ad Tech market experiencing growth?
· What are the short-term and long-term growth prospects for the Ad Tech Platform market?
· What are the primary factors driving market growth and what obstacles are impeding progress in the global Ad Tech Platform market?
· Which industries constitute the major end-users of Ad Tech Platforms, and which industries present the greatest growth opportunities in the forecast period?
· Which global regions offer the most significant growth potential in the Ad Tech Platform market?
· Which customer segments exhibit the highest adoption rates of Ad Tech Platform solutions?
· What are the various deployment options available for Ad Tech Platforms?
Vendors covered in this study:
Adform, Adobe, Amazon, Amobee, Bannerflow, Basis Technologies, Criteo, Freewheel, Google, Innovid, MediaMath, Mediaocean, Quantcast, Roku, Simpli.fi, Skai, The Trade Desk, Viant Technology, Xandr, Yahoo, and Zeta Global.
About Us: Quadrant Knowledge Solutions is a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business, and Growth Advisory Services. At Quadrant Knowledge Solutions, our vision is to become an integral part of our client’s business as a strategic knowledge partner.
Website: https://quadrant-solutions.com/
Phone: (+1) 978-605-1066
Contact: [email protected]
