Although it’s an excellent move to invest in Google ads to improve your reach to potential customers, remember every click counts. If you have an expert with you in monitoring ad performance, you will be rewarded with good impressions. Know here some of the scary mistakes in a PPC ad campaign that cost you a lot.
1. Not having clear goals
The success of the PPC campaign majorly lies in determining the right goals behind the campaign. If you don’t have clear goals, you will be losing your ad budget and potential leads.
2. Doing yourself without experience
It is not a bad idea to set up and run campaigns by yourself. But the question: do you have any expertise and experience in setting up a PPC campaign that can drive quality leads? ‘No’ the answer should end up with hiring expert Google ads management service provider to avoid costly errors.
3. Failing to split-test the ad text
Avoid running PPC ads without testing, otherwise, you can’t generate effective results. You should work on optimizing your campaigns to improve them. If you do not test and optimize the ads, you will lose money with the campaign.
4. Not utilizing exact match keywords
There are three major keyword match types in Google. They are:
● Broad match
● Phrase match
● Exact match
From the perspective of experts in PPC management, exact match stands as the ideal match type for the most paid campaigns. You should focus on avoiding wasteful spending on keywords and phrases which are not applicable to your campaign goals
5. Not targeting the right audience group
Targeting the right people forms a crucial part of the success of your PPC campaign. If your ad is not capable of reaching the right intended people, your campaign will more likely fail and you lose all the budget.
6. Not tracking the metrics
The data you have collected from your campaign tells you whether you have failed or succeeded. Focus on the right metrics and optimize the campaign to reach better results.
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