Market Overview:
It is the tool that is fixed at the rear seat of the car, which has an inbuilt entertainment system, touch screen, speaker, WIFI, and Bluetooth. By which the passenger seating in the rear of the car can enjoy his journey with some entertainment. Depending on the design of your vehicle, you can choose from a roof-mounted flip-down monitor or upgraded headrests that replace those built into the front seats. these screens were connected to a VCR that would be installed in the back of the vehicle. The source options soon evolved to stand-alone DVD players, then to include built-in DVD playback solutions in the headrest themselves.
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Players Covered in Automotive Rear Seat Entertainment market are :
Harman International, Panasonic Corporation, Alps Alpine Co Ltd, Robert Bosch GmbH, Continental AG, JVC-Kenwood, Delphi, Denso, Alpine, Pioneer and others major players.
Market Dynamics:
Driver:
The rising penetration of cloud technologies and smartphones in the automotive sector is a significant growth driver for the automotive rear seat entertainment (RSE) market. This trend enables enhanced connectivity, content streaming, and personalized experiences for rear-seat passengers. Cloud technologies allow seamless access to a wide range of multimedia content, including movies, music, and games, which can be streamed directly to RSE systems. This convergence of cloud technologies and smartphones enhances the entertainment options and connectivity capabilities of RSE systems, contributing to their increasing adoption and market growth.
Opportunities:
The expanding automotive Rear Seat Entertainment (RSE) ecosystem will create new value streams, attracting new market entrants. Cloud-managed platforms will enable distribution of OTT content, IoT and analytics will offer comfort and monetization opportunities, and intuitive mobile apps will enhance convenience. Click analytics will aid in understanding user trends and targeted advertising. Amazon's integration of Fire OS in RSE systems, partnering with automakers like BMW and Fiat Chrysler Automotive, exemplifies the ambition to provide a living-room experience in cars, complete with Alexa support, touchscreen interfaces, and offline playback features for an improved user experience.
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Market Segmentation
By Component, Headrest Display dominates the component segment in Automotive Rear Seat Entertainment Market. Headrest monitors are positioned in the back of the front seat headrests for rear-seat passengers to observe. The screen is, of course, restricted by the size of the headrest, which is often 5" or 7".
By Type
· Infotainment/Display Unit
· Overhead Control Panel
· Telematics Control Unit
· Headrest Display
By Operating System, Android is dominating the operating system segment in Automotive Rear Seat Entertainment Market. Currently, Android users are dominating the market. Android has over 2.8 billion active users, it has a global market share of 75 percent. Android holds over 85% market share in Brazil, India, Indonesia, Turkey, and Vietnam. Easy user interface and multi-connectivity with various IoT devices, easy transfer of data, and larger consumer base put android as the best operating system to integrate into the automobile rear-seat entertainment market.
· Android
· Linux
· QNX
· IOS
· Others
By Sales Channels, Aftermarket segment is dominating the Automotive Rear Seat Entertainment Market. Because aftermarket items are less expensive than OEM ones, many buyers are likely to choose the latter. As manufacturers install entertainment systems in the factory, aftermarket items are expected to enjoy a significant increase in product exposure, resulting in increased product awareness.
· OEM
· Aftermarket
Regional Analysis of Automotive Rear Seat Entertainment Market
The Asia Pacific is dominating the Automotive Rear Seat Entertainment Market. Due to its largest car sales over the last decade, China occupies a substantial portion of the Asia-Pacific automotive sector among Asia-Pacific countries. Due to automakers' increasing focus on new energy vehicles (NEV), the country is expected to continue to have favorable vehicle sales over the projection period.
· North America (US, Canada, Mexico)
· Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
· Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
· Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
· Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
· South America (Brazil, Argentina, Rest of SA)
Key Developments of Automotive Rear Seat Entertainment Market
January 2022, BMW set to launch Theatre Screen with Amazon Fire TV built-in Theatre mode turns vehicle fund into cinema lounge with 31-inch ultra-wide display with resolution up to 8K.
August 2021, for both the Flying Spur and the Bentayga, Bentley is adding a new rear-seat entertainment system. The newest linked technology is available with Bentley Rear Entertainment, which combines a highly adaptable system with class-leading Naim for Bentley audio.
January 2021, Qualcomm's 4th Generation Snapdragon Automotive Cockpit Platforms revolutionize the digital cockpit. The latest generation of the Adreno GPU is optimized for high performance, low power graphics, video, and display processing units on 4th generation platforms, which can render multiple high-resolution displays and provide vehicle occupants with superior 3D graphic visualization to enjoy premium entertainment content across multiple displays.
Table of Content:
Chapter 1: Introduction
1.1 Research Objectives
1.2 Research Methodology
1.3 Research Process
1.4 Scope and Coverage
1.4.1 Market Definition
1.4.2 Key Questions Answered
1.5 Market Segmentation
Chapter 2:Executive Summary
Chapter 3:Growth Opportunities By Segment
3.1 By Type
3.2 By Operating System
3.3 By Sales Channels
Chapter 4: Market Landscape
4.1 Porter's Five Forces Analysis
4.1.1 Bargaining Power of Supplier
4.1.2 Threat of New Entrants
4.1.3 Threat of Substitutes
4.1.4 Competitive Rivalry
4.1.5 Bargaining Power Among Buyers
4.2 Industry Value Chain Analysis
4.3 Market Dynamics
4.3.1 Drivers
4.3.2 Restraints
4.3.3 Opportunities
4.5.4 Challenges
4.4 Pestle Analysis
4.5 Technological Roadmap
4.6 Regulatory Landscape
4.7 SWOT Analysis
4.8 Price Trend Analysis
4.9 Patent Analysis
4.10 Analysis of the Impact of Covid-19
4.10.1 Impact on the Overall Market
4.10.2 Impact on the Supply Chain
4.10.3 Impact on the Key Manufacturers
4.10.4 Impact on the Pricing
Chapter 5: Automotive Rear Seat Entertainment Market by Type
5.1 Automotive Rear Seat Entertainment Market Overview Snapshot and Growth Engine
5.2 Automotive Rear Seat Entertainment Market Overview
5.3 Infotainment/Display Unit
5.3.1 Introduction and Market Overview
5.3.2 Historic and Forecasted Market Size (2016-2028F)
5.3.3 Key Market Trends, Growth Factors and Opportunities
5.3.4 Infotainment/Display Unit: Grographic Segmentation
5.4 Overhead Control Panel
5.4.1 Introduction and Market Overview
5.4.2 Historic and Forecasted Market Size (2016-2028F)
5.4.3 Key Market Trends, Growth Factors and Opportunities
5.4.4 Overhead Control Panel: Grographic Segmentation
5.5 Telematics Control Unit
5.5.1 Introduction and Market Overview
5.5.2 Historic and Forecasted Market Size (2016-2028F)
5.5.3 Key Market Trends, Growth Factors and Opportunities
5.5.4 Telematics Control Unit: Grographic Segmentation
5.6 Headrest Display
5.6.1 Introduction and Market Overview
5.6.2 Historic and Forecasted Market Size (2016-2028F)
5.6.3 Key Market Trends, Growth Factors and Opportunities
5.6.4 Headrest Display: Grographic Segmentation
Chapter 6: Automotive Rear Seat Entertainment Market by Operating System
To Be continued…
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