So in the decision stage, they want to, again, just find the best price. I know what provider I want. I know where I need to sort of go to to get this one solution. So again, you're still going to explain. You're still going to demonstrate. But how can you demonstrate within the decision stage? That's easy -- FAQs.
So we have FAQ pages answering key questions. So they land on your site. They know I want you to be that service provider for my problem. So I need FAQs. I need maybe case studies for me to read about other people's things. I need reviews. I want to review products.
I actually want to see what people's experiences are. So for that keyword modifiers, don't be surprised when you start to see deals. When people know the products they want to find, they want discount codes. I do it all the time when I know I want to shop in like ASOS, so I want to find an ASOS discount code. Thus, I've already made my decision.
So you might see test. You might see, if you're a service-based client, book now, so they want to book a particular service with this particular site. That intent will be transactional because they're looking to either make a purchase, sign up, book a service, buy, or download something. So they're already at the stage where that's their final decision. I've picked you, so there will be a transactional intent.
Then we call this, in terms of goal-wise, Do. So they're ready to take an action. Across all of these stages, you can absolutely put different calls to action. So awareness you can do, if it's a blog for awareness, read more, discover more. Those are calls to action. Consideration, it would be still explore more because you have that explainer guide.
Here, it could be sign up, buy now. All of those things are calls to action that you can attribute across different stages. So when you're creating your strategy, this is a very clear way to sort of tell your clients or explain to managers how you've kind of gone about to map out all these keywords, put them into the right categories, and explain it. I think that way you start to track and understand consumer behavior better because you now know the purpose why your consumers are utilizing certain keywords and where they exactly are within the buyer's journey.
Even if you have to take a wild guess, categorizing it this way just provides a lot more clarity for you. So that is essentially how you map your keywords to the buyer's journey and then back to the user intent. So I hope this helps and gives you a better idea of how to sort do it and how to play about it and build your Excel sheet and build your strategy to kind of help you.
So thank you, and hope to see you soon again on another Whiteboard Friday.
