Video is taking content marketing by storm. Whether you view content on a mobile device, tablet or laptop, more and more of us are interested, excited and downloading video content in our millions - on the move, at work, and relaxing at home.
During 2017, it's expected online video will account for 74% of all online traffic. This presents itself as a big opportunity for businesses, creative agencies and organisations that want to connect with their audience and wider communities, in meaningful and relevant ways.
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There are many that believe that putting your message across in a video is the best way of captivating your audience, building your brand and promoting key messages and campaigns.
Finding the right location for your video shoot
Content is king with any piece of marketing or promotional material, and this is also true of video. But location is something that you should also pay attention to.
If your film is not produced in the right environment, against the right backdrop, or in the right location, it can have a detrimental effect on the end product in terms of its effectiveness.
No two video shoots are identical
It's true, of course, that no two video shoots are ever the same. Some will require a more elaborate backdrop than others. An advertising video, for example, may only require a simple backdrop set in a traditional studio context, while a full blown promotional or sales video may require a combination of indoor/outdoor space to show off different aspects and features; there may also be a requirement for green screen technology, if you want to introduce an element of unusual animation, or superimpose special effects and backgrounds.
Understanding what is required and then fitting a movie studio to those requirements is hugely important before you hire a particular venue.
Chatting to your preferred video production agency can be useful. Some even provide their own production, technical and purpose-designed studio space, as part of their wider offering.
A 'do it yourself' studio space
If you are not working in partnership with a video production specialist, but still need a versatile space for a photographic shoots, movie sets etc, you need to be sure that the space you are hiring can cater for your unique needs.
Make sure too that your preferred studio can provide the latest support technology, like Mac-Pro workstations or Smart TV for monitor feeds, play out, ingest, edit and post production purposes.
Having access to this type of technology, and also things like camera hire etc, will ensure you produce the highest quality video content.
Green screen technology - creating your own world
As software and video technology have moved on, so has what can be achieved. Some movie studios now provide green screen technology as part of their hire package.
Video content is now only limited by us
Green screen or chroma keying as its also known, effectively means that video content is now only limited by us - and not technology.
Chroma keying allows video production staff to separate green screen backgrounds and panels, from the people standing in front of them, and replace those backgrounds with something of their choice.
