Video Content Analytics Market Research, 2030

Video analytics is transforming the video surveillance industry by enabling the extraction of meaningful insights from video footage. The global video content analytics market size is projected to grow from USD 5.2 billion in 2022 to USD 27.8 billion by 2030, at a compound annual growth rate of 22.91%. Key factors propelling this growth include increased video surveillance, demand for advanced security, utilization of big data, and AI/ML proliferation.

Video content analytics (VCA) refers to software that automatically analyzes video data in real-time or post-processing. VCA can detect, track and classify objects, extract metadata, and produce actionable intelligence from video feeds. It leverages algorithms like computer vision, deep learning and AI to achieve this.

VCA extracts information like object classifications, trajectories, dwell time, crowd density, abandoned objects, perimeter violations, license plates, and more. This creates video metadata that can be easily searched and analyzed. VCA enhances physical security, business intelligence, and public safety applications.

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Key Drivers of the Market:

The key drivers of the video content analytics market are:

• The increasing availability of video data. Video cameras are becoming increasingly affordable and easy to use, which is leading to an explosion in the amount of video data being captured.
• The development of more sophisticated analytics tools. These tools are able to extract more meaningful information from video data, which is leading to new and innovative applications for video content analytics.
• The growing demand for security. Video content analytics can be used to improve security by detecting and deterring crime, and by monitoring people and objects in real time.
• The growing demand for marketing insights. Video content analytics can be used to track customer behavior, measure the effectiveness of marketing campaigns, and identify new market opportunities.
• The growing demand for customer service. Video content analytics can be used to improve customer service by providing insights into customer needs and satisfaction.

VCA Market Outlook and Trends:

The VCA market is segmented by component, deployment mode, architecture, application, vertical, and region. Key opportunities include:

• Growing demand for edge-based analytics driving on-premise deployments.
• Increasing application in verticals like banking, retail, critical infrastructure, and smart cities.
• Advancements in computer vision and deep learning algorithms enhancing analytics capabilities.
• Focus on solutions like crowd monitoring, facial recognition, and behavior detection post COVID-19.
• Cloud-based offerings improving scalability and providing easy access to analytics.
• Growing demand in APAC region owing to development of smart cities and infrastructure.

Leading players in the global VCA market include IBM, Cisco, Axis Communications, Huawei, Honeywell, Avigilon, AgentVI, AllGoVision, i2V, BriefCam, Bosch, Dahua, IntelliVision, Mobotix, PureTech Systems, Verint, VIVOTEK, and Gorilla Technology.

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