Eye Tracking System Market: Analyzing its Competitive Landscape

The global eye tracking system market is anticipated to be valued at US$ 1.2 billion in 2022 and US$ 4.9 billion by 2028, rising at a CAGR of 26.6% from 2022 to 2028.

Eye-tracking systems are thus a critical combination of software and hardware that enables retailers, car OEMs, and researchers to examine and track a person’s eye movements in order to assess behavior and motions.

The retail and vehicle industries are guided by two fundamental pillars: consumer preference and safety. The manner a viewer looks at a website or a product, as well as the length of time spent viewing it, can provide critical information about a consumer’s preferences. With several fatalities linked to driver weariness and drowsiness behind the wheel, it is critical to take precautionary measures.

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The eye-tracking device measures the relative motion of the eye and, more importantly, the person’s point of sight. Eye-tracking systems are not just employed in retail and automotive applications; they are also used in human-computer interaction, psycholinguistics, visual systems, product design, marketing, and psychology.

Leading automobile manufacturers are partnering with eye-tracking system providers to add safety features and increase drivability using advanced tracking system technology. Not only are potential confined to autos but eye-tracking system technology is also being evaluated for aviation applications.

Eye movement analysis has many applications, including market research, user experience assessment, and medical research. Eye tracking can be used in market research to monitor consumer attention and engagement with commercials or product packaging. Eye tracking can be used in user experience testing to examine how users interact with websites, software, and other digital interfaces. Eye tracking can be utilized in medical research to diagnose and monitor eye illnesses and neurological issues.

Key Companies Profiled:

Tobii AB,
SR Research Ltd,
EyeTech Digital Systems,
Seeing Machines Ltd.,
Smart Eye,
Eyegaze,
PRS IN VIVO,
Ergoneers,
iMotions,
EyeSee,
Mirametrix, Inc.

Additionally, with increasing earthmoving equipment accidents, leading construction and mining equipment manufacturers to collaborate and eye-tracking system providers and suppliers to ensure the safety of their expensive equipment and mitigate the chance of accidents.

Eye-tracking systems market sales are driven by the increasing adoption system for social media and market research. These systems are enabling marketers, developers and website designers to protest or psychoanalyze the behaviour of the recipient or the customer. With multiplying owing to limited awareness of eye-tracking system technology and high cost of application the sales of eye-tracking system market are yet to reach their full potential. The major trends observed in the global eye tracking system market are the use of multi-camera systems that provides a 360-degree view and is more accurate.

Key Segments Covered in Eye Tracking System Industry Research

Eye Tracking System Market by System Orientation;