NBA 2K has evolved from just another hyped product within the gaming industry

While it's certainly not a surprise that 2K 2K23 MT announced a cover like this, especially late in the launch, the overall trend of the game probably suggested that this would happen some day. But, despite that the cover wasn't actually the brainchild of 2K, but J. Cole's. "Three and a half years ago, after he made a shot at one of the break times during The All-Star Weekend Saturday Night, J. Cole said 'Ronnie, I'd love to be a part of MyCareer and help you think about the ideas around that."

Ronnie 2K tells Complex. "I collaborated with my team in bringing this concept to life . It was fitting to work with his. When we put out that tease, everybody thought it was going to just be another basketball player...it allows us live in culture, fashion, music, and 2K has his seat at the table now."

NBA 2K has evolved from just another hyped product within the gaming industry. It's become a major cultural phenomenon that combines pop culture, music fashion, sneakers, and of obviously, basketball has taken the franchise to heights that none other game has surpassed. With the release of its most recent edition, NBA 2K23, the game made history after announcing J. Cole as the first rapper ever to appear on the front cover NBA 2K with the Dreamer Edition. Although it was certainly a surprise that 2K had a cover of this at such a late stage in its release, the overall trend of the game's own design may have indicated that this could happen one day. However it wasn't the idea of 2K, it came from J. Cole's.

"Three and a quarter years when he dunked within one of breaks on the All-Star Weekend Saturday Night, J. Cole said 'Ronnie I'd love to be on MyCareer and help think about the ideation around that,'" Ronnie 2K tells Complex. "I was part of our team to bring this to Buy MT 2K23 life , and it was appropriate to collaborate with him. The moment we released the teaser, everyone thought it was going to be another basketball player...it lets us live in fashion, culture, music and culture, which is why 2K has in his table in the present."