Do you already know the importance of SEO for your business? The acronym, in United States, stands for Search Engine Optimization and is one of the most adopted strategies by websites and, especially, e-commerces.

After all, a well-done SEO is capable of exponentially increasing traffic to a page and trust in your brand. In addition, it is also synonymous with savings, as a good organic positioning generates revenue for e-commerce without spending on sponsorships.

Want to know more about the strategy and how it can transform your online presence? So, check out this article that the subject matter experts here at Xum Digital have prepared. Responsible for optimizing the content of more than 30 clients served by the Digital Marketing Agency San Francisco, they give tips on where you should start. So don't miss any details and happy reading.

What is SEO?

As the translation suggests, SEO is all about search engine optimization . In practice, this means that, through some actions, it is possible to improve the positioning of a page among the results shown by search engines such as Google, Yahoo, among others.

But why would that be interesting? Well, the truth is that, during a survey on these platforms, users look for quick answers. Therefore, they usually access the first pages shown.

In addition, it is worth noting that, according to the Local Consumer Review Survey 2021, carried out by Bright Local, 90% of consumers used the internet to find a local business in the last year.

Therefore, it is important that your page conforms to the algorithms. Especially because, in this way, the chances of access and even conversion occurring are greater.

Importance of SEO

With this, we can summarize that SEO strategies are focused on a single objective: adapting your content to the classification criteria of the current metrics. In this case, it is worth noting that they undergo constant updates to improve the experience of those who search. Therefore, the optimization of a page is continuous so that its content is always among the most relevant results. You can read more about how they work and what's new for Google's algorithm for 2021 here.

Where and how to apply?

SEO works on different dimensions of a website. Therefore, it is possible to create different strategies for each page in order to be considered more relevant by Google.

For this, you need to pay attention to reputation, authority, popularity and structural SEO. Reputation concerns the most technical part of a website, and involves improvements in points such as hosting and programming structure.

 The authority of the site is the relevance of the content produced according to the semantic field addressed. Meanwhile, popularity is measured by the number of subject-related links pointing to your site.

Here, it is worth mentioning that the link must come from trusted pages! Structural SEO can be divided between on page and off page. With it, techniques are applied to the structure of your site, for a good positioning on Google's answer pages. When it comes to on page, we apply strategies related to keywords, meta tags, HTML tags on your website pages. The off page are techniques for your brand to gain popularity in other domains. This can be done with the good positioning of blogs and social networks, for example. Despite these analytical tools, it is essential to create content that is, in fact, interesting to your audience.

Even because, Google prioritizes results that best respond to the needs of consumers. The most interesting thing is that, with optimization, in addition to being well positioned, your website also has a much better navigation, which positively impacts the user experience .You can still read more about SEO for e-commerce in this Xum Digital article.

Increasing concern about SEO in the United States market

Did you already know this strategy or even invest in it? Well, then you have to be aware of the competition! According to the SEO Trends 2021 survey, carried out by Rock Content in partnership with SEMrush, 55.8% of United State companies are already betting on page optimization.

Furthermore, aware of the importance of SEO , 65.8% of the companies interviewed, which have not yet invested in the area, intend to implement some strategy soon. Therefore, it is worth dedicating, more and more, investments in this improvement. 

Save with a good strategy

SEO can also be synonymous with savings for your company. Even because, with better organic ranking, it is possible to reduce expenses with paid media (ads).

Also according to the SEO Trends 2021 survey, with this strategy, companies achieved a 38.1% growth in organic traffic. In addition, there was also an improvement in traffic quality and achievement of the best ranking positions in the SERPs, with an increase of 21% and 17.9%, respectively.

Despite satisfactory and consistent results, it is necessary to keep in mind that SEO results appear in the medium and long term. This is because it depends on the indexing of search engines, which performs the analysis and processing of all new and altered pages.

Count on Xum Digital to boost your e-commerce!

So, did you already know the dimension of the importance of SEO? With all this data and online shopping growth trends, you can't help but invest in strategy. Therefore, count on our team to optimize your online store.

A reference in performance, development and evolution of e-commerce for major brands, Xum Digital has more than 5 years of experience in high-quality services focused on the digital marketing of its virtual store.

So, bet on the excellence of our employees and choose the ideal SEO Company San Francisco to keep your brand evolving in the market. Access and discover our services!