Market Analysis

The fruit and vegetable ingredients market is growing by leaps and bounds. Desire to be healthy coupled with scarcity of time has increased the demand for easy on-the-go-snacks that is infused with vegetables and fruits ingredients. Taking this into consideration, a good number of food manufacturers are coming up with these products to cater to the needs of the people. They offer fruit-vegetable ingredients in a broad portfolio which are customized precisely right from taste, color to mouthfeel. Basically, these ingredients are substances or products which are intended to augment the visual appeal along with offering extra nutritional value in the diet. Fruit and vegetable ingredients impart colors, textures, flavors, aromas and improve the product’s shelf life by offering multi-sensory experience all through the complete shelf life. These ingredients are nutrient rich and includes minerals, proteins, fats, carbohydrates and others that will prevent the risk of different diseases including cardiovascular disorder and cancer. Fruit and vegetable ingredients are vital for the body because it has both economic and functional value.

Consumer’s preference for living a healthy lifestyle, increasing urbanization, growing demand for convenience food, rising disposable income and initiatives taken by the government to encourage the industry of fruit and vegetables industry has bolstered the growth of the global fruit and vegetable ingredients market. Moreover, the integration as well as consolidation of technology, food and nutraceutical companies has resulted in latest product developments and with improved functionality. The rising number of diseases the world over has resulted in the growing consumption of such ingredients. The fruit and vegetable ingredients additionally are used in assorted applications such as spreads, dips, soups, bakery, confectionery and more which has accelerated the demand further for this product. The fruit and vegetable ingredients market is expected to see a healthy CAGR during the forecast period 2017-2023.

Regional Analysis

Based on region, the global fruit and vegetable ingredients market is segmented into North America, Europe, Asia Pacific and Rest of the World. Of these, Europe leads the market and this because of immense growth in the market of processed food and beverage due to inclined intake of beverages and food products comprising of ingredients that are sourced from fruits and vegetables. In Asia Pacific, the fruit and vegetable ingredients marketis escalating with good opportunities for dairy and confectionary industries. The emerging markets such as China and India have been regarded as prospective fruit and vegetable market for a number of factors including low labor cost, rising disposable income, changing dietary patterns and adoption of a fit and healthy lifestyle.

Market Segmentation

Market Research Future report provides a comprehensive segmental analysis of the global fruit and vegetable ingredients market on the basis of type, source and application.

Based on type, it is segmented into pieces and powders, NFC juices, pastes and purees and concentrates. Of these, the juice concentrate has the largest market share because of the rising consumption of juices.

Based on source, the market is segmented into fruits and vegetables.

Based on application, the fruit and vegetable ingredients marketis segmented into soups and sauces, dairy and dairy products, R.T.E products, bakery and confectionary products and beverages.

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Competitive Analysis

The global fruit and vegetable ingredients market has been fragmented with major and local players in plenty competing for gaining a good share in the market. Maximum companies are following organic as well as inorganic strategies for minimizing local competitions and attracting potential customers. Moreover, the leading players are giving more emphasis in the process of research and development (RD) with an aim to launch new products along with extending the product line.

Key Players

The leading players profiled in the MRFR (Market Research Future) report include Dohler (Germany), Diana Group S.A.S (France), Sunopta Inc (Canada), Kerry Group PLC (Ireland), Sensient Technologies Corporation (US), Olam International Ltd (Singapore) and Archer Daniels Midland Company (US).

Often consumers do not consider vegetable juices to be sweet but some ingredient suppliers today are employing technologies for making vegetables a viable sweetening option. Made from cent percent vegetable, this juice will provide a neutral flavor and color with intense sweetness. The best part about consuming this juice is it will help in supporting reduced calorie.

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