Market Scenario

The global bath salt market is presumed to demonstrate 4.7% CAGR during the forecast period (2018-2023) owing to the increasing demand for therapeutic and natural properties in bathing products. Bath salts are minerals which are soluble in water and added during bathing. Bath salts are highly advisable by health professionals and are known to cure a range of diseases, enhance blood circulation, and reduce skin problems. They possess magnesium, potassium, and calcium that helps to heal a variety of problems. Bath salts also help in cleansing and detoxifying the skin, lets the skin look radiant and youthful, and removes dead skin cells. The different types of bath salts available in the market are Himalayan salts, Epsom salts, dendritic salts, Bolivian salts, and Dead Sea salts.

Drivers and Constraints Impacting the Market

The global bath salt market is estimated to expand at a rapid pace due to its versatility in applications.  With the increasing demand for therapeutic and natural properties in bathing products, the global bath salt market is likely to expand at a significant rate. Bath salts help to relax body muscles and inhibit curative properties against several skin problems, thereby driving the market across the globe. They come at a lower price as compared to other treatments such as spa, thus influencing the market growth. The introduction of new fragrances in the product line along with innovative packaging and increased market initiatives by the manufacturers are highly contributing to the growth of the market. Bath salts are extensively used in the healthcare sector in the treatment for arthritis. Epsom salt, a type of bath salt is a key nutrient for vegetables and plants and is highly used as supplement to fertilizers in the gardening sector. Moreover, the usage of bath salts in several applications such as bath care, aromatherapy, home care, therapeutics, fertilizers, and homecare are highly contributing to the market growth.

On the flip side, easy availability of substitutes can impede the growth of the market across the globe. Intake of Epsom salt used in gardening can result in severe liver injury in predisposed patients. Moreover, use of bath salts as drugs can lead to dangerous health effects and severe intoxication.

Global Bath Salt Market: Segmental Analysis

The global bath salt market has been segmented on the basis of form, type, distribution channel, and region.

By mode of type, the global bath salt market has been segmented into crystal salt, Atlantic salt, Epsom salt, dead sea salt, and others. Among these, the crystal salts are also termed as Himalayan salts as they are mined from ocean beds beneath the Himalayas. The segment is presumed to register the highest growth rate owing to the high adoption of crystal salts in several applications as they help to improve blood circulation and balances the pH level in the body.

By mode of form, the global bath salt market has been segmented into powder, granular, coarse, and others.

By mode of distribution channel, the global bath salt market has been segmented into store-based and non-store based.

Regional Insights

Geographically, the bath salt market span across regions namely, Europe, North America, Asia-Pacific, and Rest-of-the-World (RoW).

Among all the regions, the Asia Pacific region is considered to hold the major share in the market. The growth is attributed to the increasing demand for bath salts in China for skin treatment. The earliest recorded publication in China called Peng-Tzao-Kan-Mu during 2,700 BC describes bath salts, thus educating people about its uses, different kinds, and its benefits. Additionally, increasing popularity of ritualized bathing in the Asia Pacific region is further contributing to the growth of the market. Also, open spas and resorts in Japan with bathing is highly contributing to the growth of the market.

The European region is likely to expand at a steady rate and is considered to maintain its dominance during the assessment period. The growth is attributed to the increasing working population and shift towards stress release activities.

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Industry Updates

November 22, 2018: The new Japanese bath salt smells like outer space if it was fruity, juicy, and sweet. The Space Bath Powder line has been developed from the idea of an astronaut toiling about their work and then returning to the spacecraft to relax. The sachets of bath salts come in three different styles in order to represent the glory of the cosmos.

Competitive Dashboard

The prominent players operating the global bath salt market are Kneipp (US), Bathclin Corp. (Japan), L'Occitane en Provence (Switzerland), Nesalla Bath Salt (US), Pretty Valley (Canada), Shanghai Jahwa United Co. Ltd. (China), Borghese Inc. (US), and Watson's (Malaysia).

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