Sleepwear Market Outlook

According to the report by Expert Market Research (EMR), the global sleepwear market size attained a value of USD 12.91 billion in 2024. The market is anticipated to grow further at a compound annual growth rate (CAGR) of 9.7% between 2025 and 2034, reaching a value of USD 29.70 billion by 2034. The growth of the market is driven by the increasing awareness of the importance of sleep, the rising disposable incomes of consumers, and the growing demand for comfortable and fashionable sleepwear.

Sleepwear, which includes a wide variety of garments such as pajamas, nightgowns, robes, and sleep shirts, plays a vital role in ensuring comfort and relaxation during sleep. As consumers place increasing importance on quality sleep for overall well-being, the demand for high-quality, fashionable, and comfortable sleepwear has risen. The market is also being influenced by changing fashion trends, with many sleepwear brands now offering products that combine style with function, catering to a growing consumer desire for both comfort and aesthetics.

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Key Market Drivers

Several factors are contributing to the steady growth of the global sleepwear market. These factors include the rising awareness of the importance of sleep, the growing focus on health and wellness, changing consumer preferences, and innovations in fabric technology.

• Growing Awareness of the Importance of Sleep: The growing awareness of the importance of quality sleep in maintaining overall health and well-being has led to increased demand for comfortable and high-quality sleepwear. As sleep hygiene becomes a major focus of health-conscious individuals, consumers are more inclined to invest in sleepwear that promotes relaxation and comfort. Brands are focusing on materials that enhance sleep quality, such as breathable fabrics, soft textures, and moisture-wicking properties, which further contribute to the growth of the sleepwear market.

• Rising Disposable Income and Changing Lifestyles: Rising disposable incomes and changing lifestyles, particularly in emerging economies, are leading to an increase in consumer spending on premium and luxury sleepwear. Consumers are now more inclined to purchase high-end sleepwear products made from premium materials like silk, cotton, and organic fabrics, contributing to the expansion of the market. The increasing willingness to spend on self-care products, including sleepwear, has enhanced the market's growth, with a growing preference for comfortable, long-lasting, and stylish sleepwear.

• Growth in E-commerce and Online Shopping: The rise of e-commerce and online shopping has made it easier for consumers to access a wide range of sleepwear products. Online platforms provide consumers with greater convenience, more variety, and the ability to compare prices. The convenience of shopping from home, coupled with the increasing availability of sleepwear on e-commerce platforms, has led to greater consumer access to various brands and product types. As online shopping continues to grow, it is expected to play a crucial role in driving the global sleepwear market.

• Shifting Consumer Preferences Towards Fashionable Sleepwear: Over the past few years, sleepwear has evolved beyond its functional role into a fashion statement. As fashion trends continue to influence everyday clothing, consumers are increasingly opting for stylish sleepwear that reflects their individual tastes and preferences. In response, sleepwear brands are launching fashionable and chic collections, featuring a variety of designs, patterns, and styles that cater to different customer needs. From trendy pajama sets to luxury nightgowns, consumers now have an extensive selection of sleepwear options that blend comfort with style.

• Innovations in Fabric Technology: The constant innovation in fabric technology has significantly impacted the growth of the sleepwear market. Manufacturers are now producing fabrics that offer unique benefits, such as temperature regulation, moisture-wicking properties, and anti-microbial features. These fabrics enhance comfort and promote better sleep quality, catering to consumers' increasing demand for functional and performance-driven sleepwear. Smart fabrics, which are integrated with sensors to monitor sleep patterns and health metrics, are also emerging as a trend in the sleepwear market, driving demand for high-tech sleepwear products.

Sleepwear Market Segmentation

The market can be divided based on the end-user, distribution channel, and region:

Market Breakup by End- User

• Men
• Women
• Kids

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Discount Stores
• Online
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global sleepwear market. Some of the major players explored in the report by Expert Market Research are as follows:

• American Eagle Outfitters, Inc
• Jockey International, Inc.
• Wacoal Holdings Corporation
• Hanesbrands Inc.
• Ralph Lauren Corporation
• H & M Hennes & Mauritz AB
• PVH Corporation
• Gap, Inc
• Lunya Company
• Sleeper LLC
• Others

Changing Consumer Preferences

Another key factor driving Sleepwear Market growth is the changing preferences of consumers. Traditionally, sleepwear was seen as purely functional, but it has increasingly become a fashion statement. The growing trend of loungewear and athleisure has blurred the lines between sleepwear and casual wear, making it not only suitable for sleeping but also for lounging and casual outings. As a result, brands are now offering sleepwear with diverse styles, cuts, and designs, catering to a wider range of tastes and occasions.

The millennial and Gen Z demographics, in particular, are seeking sleepwear that aligns with their personal style and preferences. These consumers are more likely to gravitate towards trendy sleepwear that can also be worn as loungewear or even as daywear in certain contexts. This shift towards fashion-forward sleepwear has spurred innovation in designs, leading to a wide variety of patterns, colors, and fabric combinations in the market.

Rising Disposable Income and Urbanization

In addition to evolving preferences, rising disposable incomes, particularly in emerging economies, are playing a significant role in the market's expansion. As more consumers gain access to higher purchasing power, they are investing in premium, high-quality sleepwear made from luxurious fabrics such as silk, satin, and cashmere. The increasing availability of global brands and the growth of online retail have made it easier for consumers to access premium sleepwear options.

Urbanization also plays a pivotal role in the growing demand for Sleepwear Market . As more individuals move to urban centers and experience busier lifestyles, the need for comfortable, functional, and stylish sleepwear has intensified. With the rise of online shopping platforms, consumers are no longer limited by geographical location and can access a wider variety of sleepwear brands from around the world.