Global Personalized Nutrition Market Poised for Remarkable Growth, Projected to Reach USD 47.62 Billion by 2033, According to Straits Research

The Personalized Nutrition Market is expected to grow at a robust CAGR of 16.33% during the forecast period (2025–2033), with the market size projected to reach USD 47.62 billion by 2033.

Straits Research, a leading market research firm, has released a new comprehensive analysis on the global personalized nutrition market. The market, which was valued at USD 12.21 billion in 2024, is projected to grow from USD 14.20 billion in 2025 to USD 47.62 billion by 2033. This rapid growth represents a healthy Compound Annual Growth Rate (CAGR) of 16.33% from 2025 to 2033.

Market Definition

Personalized nutrition refers to the practice of customizing dietary recommendations, products, and supplements based on an individual’s unique health profile, genetics, lifestyle, and preferences. Unlike the one-size-fits-all approach, personalized nutrition tailors nutrition plans to optimize an individual’s health outcomes and wellness goals. This approach is increasingly popular as people seek solutions that address specific health concerns, such as weight management, chronic conditions, gut health, and overall well-being.

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Latest Trends in the Personalized Nutrition Market

1. Integration of Technology and Data Science: The rise of artificial intelligence (AI), machine learning (ML), and big data analytics is playing a pivotal role in driving personalized nutrition. By collecting and analyzing data from various sources like DNA testing, wearable devices, and health apps, companies can now create highly tailored nutrition plans that cater to an individual’s specific needs.

2. Increase in Preventive Healthcare and Wellness Focus: Consumers are becoming more proactive about their health, focusing on prevention rather than treatment. This shift in consumer behavior has led to a surge in demand for personalized nutrition solutions that promote long-term wellness. From supplements to personalized meal plans, the trend toward preventive healthcare is transforming the nutrition industry.

3. Growing Popularity of Personalized Supplements: As people become more aware of their unique nutritional needs, the demand for personalized supplements has surged. These supplements are designed based on an individual’s specific health requirements, often determined through genetic testing, blood tests, and other health assessments, making them more effective than generic alternatives.

Growth Factors Driving the Personalized Nutrition Market

1. Increased Awareness of Health and Wellness: Consumers are becoming more conscious about their health and nutrition, fueling the demand for products and services that cater to their specific dietary needs. With rising awareness about the importance of a balanced diet and lifestyle, personalized nutrition offers an appealing solution to individuals looking to optimize their health.

2. Advancements in Technology: The incorporation of AI, machine learning, and genomic testing in personalized nutrition is enhancing the customization of dietary recommendations and supplements. These advancements allow companies to develop more effective, data-driven products that cater to individual preferences, health conditions, and genetic predispositions.

3. Rising Incidence of Chronic Diseases and Lifestyle Disorders: With the increasing prevalence of chronic diseases such as obesity, diabetes, and cardiovascular issues, there is a growing demand for personalized nutrition solutions that can help manage or mitigate these conditions. Personalized dietary plans, supplements, and functional foods are increasingly recognized as essential tools in the prevention and management of lifestyle diseases.

Key Market Opportunities in Personalized Nutrition

1. Integration with Wearables and Health Apps: The growing use of wearable devices and health apps presents a significant opportunity for personalized nutrition companies to offer real-time, data-driven insights into an individual’s dietary needs. Integration with these devices can enable consumers to track their nutritional intake and receive tailored recommendations, further driving the demand for personalized nutrition solutions.

2. Expanding Market for Personalized Supplements: The personalized supplement industry is expected to witness significant growth as more consumers turn to supplements that are specifically designed for their health needs. This growing segment offers lucrative opportunities for brands to create customized nutritional products that cater to various health concerns such as immunity, energy, and mental well-being.

3. Growth in Preventive and Holistic Health: As the focus shifts towards preventive healthcare, the personalized nutrition market is poised to benefit from increased demand for holistic health solutions. Personalized nutrition can help consumers adopt healthier lifestyles and prevent chronic illnesses, which is becoming a major selling point for nutrition brands in the market.

Market Segmentation

• By Type:

  • Personalized Supplements
  • Personalized Meal Plans
  • Personalized Functional Foods
  • Others

• By End-User:

  • Individual Consumers
  • Healthcare Providers
  • Fitness Centers & Wellness Institutes

• By Distribution Channel:

  • Online Retail
  • Offline Retail
  • Direct-to-Consumer Services
  • Others

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Key Players in the Personalized Nutrition Market

• Herbalife Nutrition Ltd.
• Amway Corporation
• Nestlé S.A.
• Abbott Laboratories
• Care/of
• Persona Nutrition
• Nutrigenomix Inc.
• DNAfit
• DNA Life
• Habit

Dominated Region

Asia-Pacific: Asia-Pacific is currently the dominant region in the personalized nutrition market, largely driven by countries like China, Japan, and India, where there is a growing awareness of health and wellness trends. The increasing adoption of personalized nutrition products, along with advancements in technology, has made the region a key player in the market.

Fastest Growing Region

Europe: Europe is expected to experience the fastest growth in the personalized nutrition market during the forecast period. Factors such as the increasing focus on preventive healthcare, growing health-conscious consumer behavior, and rising demand for personalized products are driving market growth in the region. Additionally, Europe’s well-established healthcare infrastructure and regulatory framework provide a conducive environment for personalized nutrition companies.

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The global personalized nutrition market is rapidly evolving as consumers seek solutions that align with their individual health needs. With a strong focus on customization, technology integration, and a shift towards preventive healthcare, personalized nutrition is poised to become a major force in the global nutrition industry. Straits Research’s latest report offers an in-depth analysis of the market dynamics, growth drivers, key players, and future trends that will shape the personalized nutrition market.